Questions from Advertising and Promotion

Q: CRM is not new to marketers. However, the text shows

CRM is not new to marketers. However, the text shows that the definition as well as the requirements of CRM have changed over the years. Explain the differences in the way companies employ CRM now ver...

Q: Discuss how samples and coupons can be used to generate trial of

Discuss how samples and coupons can be used to generate trial of a new product or increase consumption of an established brand.

Q: What is a slotting allowance or fee? Evaluate the arguments for

What is a slotting allowance or fee? Evaluate the arguments for and against retailers charging slotting fees to manufacturers.

Q: Describe the various forms of cooperative advertising and the reasons they are

Describe the various forms of cooperative advertising and the reasons they are used by marketers.

Q: Discuss some of the advantages and disadvantages of personal selling versus other

Discuss some of the advantages and disadvantages of personal selling versus other media—both traditional and nontraditional.

Q: Describe some of the criteria used to evaluate qualitative aspects of the

Describe some of the criteria used to evaluate qualitative aspects of the effectiveness of the salesperson. How might these be used to support the IMC program?

Q: What are some of the different ways companies use shock ads?

What are some of the different ways companies use shock ads? Do you think they are designed to create sales, or to bring attention to specific issues? Do they work? Give examples.

Q: The chapter discussed the empowerment of females in advertising. Give examples

The chapter discussed the empowerment of females in advertising. Give examples of some of the companies that have used this form of advertising. Why do you think they have done this? Is it for altruis...

Q: The chapter discusses how many marketers are struggling with their multicultural marketing

The chapter discusses how many marketers are struggling with their multicultural marketing efforts and suggests that one reason may be the lack of diversity in advertising agencies. What are some of t...

Q: The CEOs of Abercrombie & Fitch and American Apparel have both been

The CEOs of Abercrombie & Fitch and American Apparel have both been variously characterized as either manipulators of the media for their ability to generate publicity for their companies or petulant....