Questions from Advertising and Promotion

Q: Companies like Old Navy and Cheerios have employed the use of interracial

Companies like Old Navy and Cheerios have employed the use of interracial ads, and have stirred up both controversy and support. Comments have been made that while some believe that we are in a post r...

Q: The use of ads that use interracial and gay and lesbian themes

The use of ads that use interracial and gay and lesbian themes appear to be on the increase. There seems to be a relaxed atmosphere regarding the use of these groups in advertising. Explain the benefi...

Q: There are conflicting positions as to whether the government should get involved

There are conflicting positions as to whether the government should get involved in issues regarding issues such as obesity, cigarette smoking, and vaping by passing regulations, restrictions, and/or...

Q: Groups such as Commercial Alert are concerned about the intrusion of advertising

Groups such as Commercial Alert are concerned about the intrusion of advertising and other types of marketing messages into all aspects of consumers’ lives. Discuss some of the reasons consumer watchd...

Q: It has been said that the importance of the sales force varies

It has been said that the importance of the sales force varies at various stages in the communication hierarchies. Discuss this idea, providing examples to support your position.

Q: Discuss how attitudes toward the use of sex in advertising differ between

Discuss how attitudes toward the use of sex in advertising differ between men and women. Discuss the implications of these attitudinal differences for marketers who are developing ads for each sex.

Q: Economists argue that advertising can be a barrier to entry for many

Economists argue that advertising can be a barrier to entry for many companies that simply cannot come up with the money required to initiate an effective advertising campaign. At the same time, SPANX...

Q: The Campaign for Real Beauty is an integrated marketing communication program that

The Campaign for Real Beauty is an integrated marketing communication program that Unilever has been using for its Dove brand since 2004. Do you view this campaign as movement in a positive direction...

Q: Discuss the arguments for and against advertiser influence and/or control

Discuss the arguments for and against advertiser influence and/or control over the media. How might a newspaper or magazine avoid being influenced by advertisers?

Q: Discuss the role of ethics in advertising and promotion. How do

Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program?