Questions from Advertising and Promotion

Q: With which position do you agree? “Advertising determines American consumers’

With which position do you agree? “Advertising determines American consumers’ tastes and values and is responsible for creating a materialistic society.” “Advertising is a reflection of society and mi...

Q: Discuss how advertising can affect product costs and the prices consumers pay

Discuss how advertising can affect product costs and the prices consumers pay for products and services.

Q: The chapter opener discusses the rules and regulations the Federal Trade Commission

The chapter opener discusses the rules and regulations the Federal Trade Commission (FTC) uses for online endorsements. Do you agree with the new guidelines from the FTC requiring bloggers and endorse...

Q: Discuss the need for regulation of advertising and other IMC tools.

Discuss the need for regulation of advertising and other IMC tools. Do you advocate more or less regulation of advertising and other forms of promotion by governmental agencies such as the Federal Tra...

Q: Discuss the role the Advertising Self-Regulatory Council plays in the

Discuss the role the Advertising Self-Regulatory Council plays in the self-regulation of advertising. Discuss the arguments for and against self-regulation as an effective way of protecting consumers...

Q: Where in the consumer decision process would personal selling likely be most

Where in the consumer decision process would personal selling likely be most effective? Explain why.

Q: Do you agree with the DISCUS argument that advertising for hard liquor

Do you agree with the DISCUS argument that advertising for hard liquor should be treated the same as advertising for beer and wine? Should advertising for spirits be confined to late-night programs on...

Q: IMC Perspective 20-1 discusses how Skechers and Reebok were fined

IMC Perspective 20-1 discusses how Skechers and Reebok were fined for making advertising claims for their toning shoes that the Federal Trade Commission argues were false, misleading and unsubstantiat...

Q: Find several examples of advertising claims or slogans that are based on

Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss whether you feel these advertising claims can be defended on the basis of puf...

Q: Evaluate the charges the Federal Trade Commission brought against Volkswagen Group of

Evaluate the charges the Federal Trade Commission brought against Volkswagen Group of America for deceptive advertising. How might this issue affect consumer perceptions of Volkswagen and how should t...