Questions from Advertising and Promotion

Q: Why do you think Facebook has become so popular in countries around

Why do you think Facebook has become so popular in countries around the world? Discuss the importance of social media in the IMC programs of international ¬marketers.

Q: Discuss the arguments for and against the use of global marketing and

Discuss the arguments for and against the use of global marketing and advertising. What types of products and services are best suited for global advertising? What developments have taken place in rec...

Q: What is meant by the “think global, act local”

What is meant by the “think global, act local” approach to global marketing and advertising? Discuss some of the ways marketers can adapt their advertising to local markets.

Q: Many large multinational companies are consolidating all of their worldwide advertising with

Many large multinational companies are consolidating all of their worldwide advertising with one large agency. Evaluate the pros and cons of this approach.

Q: What are the three basic options a company has for organizing its

What are the three basic options a company has for organizing its international advertising and promotion function? Discuss the pros and cons of each

Q: Discuss the role of sales promotion tools such as sampling and coupons

Discuss the role of sales promotion tools such as sampling and coupons in international marketing. What challenges might marketers face in using these tools in various countries around the world?

Q: A/B testing has been used by marketers for decades to

A/B testing has been used by marketers for decades to evaluate two different versions of finished ads and/or web pages. Some experts now believe that A/B testing would be more effective if employed ea...

Q: Explain why it is so difficult to measure the overall IMC program

Explain why it is so difficult to measure the overall IMC program effectiveness.

Q: Social media has been shown to play an important role in business

Social media has been shown to play an important role in business to consumer markets, and now is being used for assisting personal selling effort in business to business markets. Explain how marketer...

Q: Explain why it is important to pretest. When should this testing

Explain why it is important to pretest. When should this testing take place? Give examples of what might make ads or commercials that are pretested more successful.