Questions from Advertising and Promotion

Q: There has always been a divide between marketing and sales departments in

There has always been a divide between marketing and sales departments in companies. Explain how the changing role of the personal sales person may help to narrow this divide.

Q: Social media have had a profound impact on the power of publicity

Social media have had a profound impact on the power of publicity. Explain what this means and whether you believe it to be true or not. Provide examples to support your position.

Q: The chapter discusses the lack of coordination that often exists between marketing

The chapter discusses the lack of coordination that often exists between marketing and public relations departments. Discuss some of the reasons this might occur. What can be done to reduce this confl...

Q: Examine a number of examples of different types of sponsorships corporations are

Examine a number of examples of different types of sponsorships corporations are currently engaging. Analyze the reason for the sponsorship, and evaluate whether it employs a wise strategy or not.

Q: There is a saying that “any publicity is good publicity.”

There is a saying that “any publicity is good publicity.” Discuss what you think about this statement.

Q: Many accuse companies like GoDaddy.com of exploiting of the media

Many accuse companies like GoDaddy.com of exploiting of the media. They contend that events like the NFL’s refusal to show GoDaddy’s and Soda Stream’s commercials are designed strategies to gain publi...

Q: Describe some of the criteria used by companies to measure effectiveness of

Describe some of the criteria used by companies to measure effectiveness of the public relations program. Provide examples.

Q: The chapter opener discusses how many retailers have become overly dependent on

The chapter opener discusses how many retailers have become overly dependent on discounts and promotions and the problems this has created for them. Discuss some of the reasons retailers have increase...

Q: Discuss the difference between consumer-oriented promotions and trade-oriented

Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers IMC program. What are the various objectives for each category of sales...

Q: What are some of the reasons brand managers are allocating more of

What are some of the reasons brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising? Do you agree with the critics who argue that the increase...