Questions from Advertising and Promotion

Q: A number of states are considering legislation that would create Do Not

A number of states are considering legislation that would create Do Not Mail list registries, which would allow consumers to keep unsolicited direct mail out of their mailboxes. Discuss the arguments...

Q: The chapter opener discusses the "Taste the Feeling" global marketing

The chapter opener discusses the "Taste the Feeling" global marketing launched by the Coca-Cola Company in 2016. Evaluate the creative strategy being used for this campaign as well as the “one-brand”...

Q: Why are international markets becoming so important to companies in the United

Why are international markets becoming so important to companies in the United States as well as other nations? Discuss the various factors that companies must consider in developing IMC programs for...

Q: Discuss the factors that are leading to the economic growth of China

Discuss the factors that are leading to the economic growth of China and the market opportunities that are evolving. What challenges do marketers and their agencies face in developing IMC programs for...

Q: Discuss how global marketers might use the 2022 FIFA World Cup soccer

Discuss how global marketers might use the 2022 FIFA World Cup soccer tournament that will be held in Qatar as an integrated marketing communications opportunity. What types of companies are best suit...

Q: What is meant by a country-of-origin effect?

What is meant by a country-of-origin effect? Discuss the implications of the results found in the survey conducted among college students in the United States, which found that they have limited knowl...

Q: Discuss the advantages and disadvantages of using a global advertising campaign.

Discuss the advantages and disadvantages of using a global advertising campaign. For what type of products/services is a global advertising approach appropriate?

Q: One might expect that personal salespeople are evaluated strictly on how much

One might expect that personal salespeople are evaluated strictly on how much they sell. However, the chapter discussed some other criteria that might be used. Discuss some of these other criteria and...

Q: Discuss some of the differences in media that exist across various countries

Discuss some of the differences in media that exist across various countries and how they might impact the media strategy used by marketers.

Q: Discuss the evolving role of the Internet and other digital media in

Discuss the evolving role of the Internet and other digital media in the IMC program of international marketers. How can marketers make effective use of digital and social media in marketing their pro...