Questions from Advertising and Promotion

Q: Explain why it is so difficult to measure the effectiveness of an

Explain why it is so difficult to measure the effectiveness of an IMC program that uses multiple program elements.

Q: Studies indicate that the combined effects of advertising in various media may

Studies indicate that the combined effects of advertising in various media may lead to more effectiveness than just using one medium. Explain why you think this might occur, using some of the examples...

Q: The chapter discusses a number of public relations blunders, many of

The chapter discusses a number of public relations blunders, many of which might have been avoided with due diligence. Explain why these mistakes occur and who is ultimately responsible.

Q: What impact do you think the millennial generation will have on cause

What impact do you think the millennial generation will have on cause marketing, issue advertising, and advocacy advertising? Explain your reasoning.

Q: Explain the differences between traditional and the new public relations objectives (

Explain the differences between traditional and the new public relations objectives (MPRs). What are the advantages and disadvantages of each?

Q: Describe some of the measures used to measure public relations effectiveness.

Describe some of the measures used to measure public relations effectiveness. Critique these and provide an overall critique of their validity.

Q: As noted in the chapter lead in, many companies have suffered

As noted in the chapter lead in, many companies have suffered from the consequences of negative publicity. Discuss what companies might do to ward off the negative impact of bad press. How well did co...

Q: Research studies have indicated that cause marketing can actually lead to an

Research studies have indicated that cause marketing can actually lead to an increased intention to purchase a brand. Explain why this is the case and provide examples that you feel may pertain.

Q: Putting one’s name on a stadium can be an expensive proposition,

Putting one’s name on a stadium can be an expensive proposition, and the prices continue to increase. Discuss whether this would be a good investment for a company, and why or why not. Give examples...

Q: The chapter discusses cause marketing, advocacy advertising and issue ads.

The chapter discusses cause marketing, advocacy advertising and issue ads. Explain the differences between these forms of communication and give examples of each.