Questions from Advertising and Promotion

Q: Ethical Perspective 20-1 discusses the controversy surrounding the direct-

Ethical Perspective 20-1 discusses the controversy surrounding the direct-to-consumer (DTC) advertising of prescription drugs. Evaluate the arguments both for and against pharmaceutical companies bein...

Q: Do you think the U.S. Food and Drug Administration

Do you think the U.S. Food and Drug Administration should consider adopting the type of cigarette packaging being used in Australia that requires graphic images and removes all branding elements? How...

Q: Discuss how the Do-Not-Call Registry developed by the

Discuss how the Do-Not-Call Registry developed by the Federal Trade Commission is impacting the direct marketing industry. What arguments might direct marketers use in trying to have this program res...

Q: What are some of the regulatory issues marketers must take into consideration

What are some of the regulatory issues marketers must take into consideration in developing contest, sweepstakes and other types of promotions that will be offered online or through social media?

Q: Discuss how regulatory agencies such as the FTC are responding to the

Discuss how regulatory agencies such as the FTC are responding to the increased use of digital and social media by marketers. What are the key areas that are requiring regulation to protect consumers...

Q: Discuss the role the media play in the self-regulation of

Discuss the role the media play in the self-regulation of advertising. Do you view self-regulation as an effective way of protecting consumers from offensive or misleading advertising?

Q: The lead-in to this chapter discussed how some feel that

The lead-in to this chapter discussed how some feel that the sales force may cease to exist in the future. Discuss some of the reasons that support this prediction. Now provide reasons why this is not...

Q: The text discusses the decision by the California Supreme Court in the

The text discusses the decision by the California Supreme Court in the Nike case to view statements about a company’s labor policies or operations in ads or press releases as commercial, rather than p...

Q: What is meant by advertising substantiation? Should advertisers be required to

What is meant by advertising substantiation? Should advertisers be required to substantiate their claims before running an ad or only be required to provide documentation only if their advertising cla...

Q: What is corrective advertising? Why do you think corrective advertising is

What is corrective advertising? Why do you think corrective advertising is so controversial? Evaluate the arguments for and against corrective advertising?