Questions from Advertising and Promotion

Q: Discuss the types of research that can be used by an advertising

Discuss the types of research that can be used by an advertising agency during the preparation, illumination, and incubation stages of the creative process. Find an example of an advertising campaign...

Q: Many advertising creative personnel are opposed to focus group research as they

Many advertising creative personnel are opposed to focus group research as they argue that they may inhibit the creative process. Discuss the problems, as well as the value, of using focus groups to e...

Q: Digital and Social Media Perspective 8-2 discusses the pros and

Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and how it is being impacted by the digital revolution. Discuss the pros and cons of the p...

Q: The chapter opener discusses how DASANI was able to use creative advertising

The chapter opener discusses how DASANI was able to use creative advertising to reposition the brand and make it the leading brand of bottled water. Evaluate the creative strategy used by The Lambesi...

Q: Discuss the challenges marketers face in developing online advertising messages. How

Discuss the challenges marketers face in developing online advertising messages. How will the creative strategy for online advertising differ depending on whether the goal is for concept, content or...

Q: Digital and Social Media Perspective 9-2 discusses the Unskippable online

Digital and Social Media Perspective 9-2 discusses the Unskippable online advertising campaign created by the Martin Agency for GEICO. Why do you think this campaign was so popular among consumers? D...

Q: Discuss some of the reasons why emotion-based advertising appeals are

Discuss some of the reasons why emotion-based advertising appeals are effective.

Q: Explain the concept of transformational advertising. Find an example of a

Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or servic...

Q: Discuss the changing role of account representatives in advertising agencies. Discuss

Discuss the changing role of account representatives in advertising agencies. Discuss how the role of account representative is changing and the developments that underlie these changes. Do you thin...

Q: Discuss the value of virtual reality (VR) as a way

Discuss the value of virtual reality (VR) as a way for marketers to communicate with consumers. What are some of the applications of VR to integrated marketing communications? What challenges will ma...