Questions from Advertising and Promotion

Q: Explain some of the reasons marketers are shifting their budget allocations from

Explain some of the reasons marketers are shifting their budget allocations from traditional to digital and social media. What are some of the advantages and disadvantages with this reallocation?

Q: Discuss the creative challenges Intuit and the Wieden+Kennedy agency face

Discuss the creative challenges Intuit and the Wieden+Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax. Evaluate the creative strategy W...

Q: Assume that you have been hired as an account planner by an

Assume that you have been hired as an account planner by an advertising agency and assigned to work on the development of an advertising campaign for a new brand of bottled water. Describe the various...

Q: Discuss the role an advertising slogan plays in the development of an

Discuss the role an advertising slogan plays in the development of an advertising campaign as well as some of the factors that should be considered in developing an effective tagline. Find an example...

Q: Find an example of an ad or campaign that you think reflects

Find an example of an ad or campaign that you think reflects one of the approaches used to develop a major selling idea such as unique selling proposition, brand image, inherent drama, or positioning....

Q: Discuss the role and importance of creativity in advertising. Do you

Discuss the role and importance of creativity in advertising. Do you think advertising agencies often emphasize creativity at the expense of developing ads that can help generate sales for a product o...

Q: Digital and Social Media Perspective 8–1 discusses some of the

Digital and Social Media Perspective 8–1 discusses some of the advertising campaigns that were selected as the best of the 21st century. Choose one of these campaigns and analyze it from a creative pe...

Q: Why might a company choose to use a creative boutique rather than

Why might a company choose to use a creative boutique rather than a larger, full-service agency?

Q: The chapter discusses how advertising agencies are sometimes fired even though they

The chapter discusses how advertising agencies are sometimes fired even though they create award-winning ads and campaigns for their clients. Evaluate the decision by companies such as AB InBev to dis...

Q: Discuss the various factors that account for the way divergence can be

Discuss the various factors that account for the way divergence can be achieved in advertising creativity. Find an example of an advertisement that reflects these various characteristics and explain h...