Questions from Business Research Methods


Q: Why is it important to establish the “goodness” of measures

Why is it important to establish the “goodness” of measures and how is this done?

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Q: Operationalize the following: a. customer loyalty b.

Operationalize the following: a. customer loyalty b. price consciousness c. career success.

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Q: Although participant observation combines the processes of participation and observation it should

Although participant observation combines the processes of participation and observation it should be distinguished from both pure observation and pure participation. Explain.

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Q: What is rapport and how is rapport established in participant observation?

What is rapport and how is rapport established in participant observation?

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Q: Field notes are often regarded as being simultaneously data and data analysis

Field notes are often regarded as being simultaneously data and data analysis. Why?

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Q: Describe the four types of scales

Describe the four types of scales

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Q: How is the interval scale more sophisticated than the nominal and ordinal

How is the interval scale more sophisticated than the nominal and ordinal scales?

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Q: Under which circumstances would you prefer observation as a method to collect

Under which circumstances would you prefer observation as a method to collect data over other methods of data collection such as interviews and questionnaires?

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Q: When Song Mei Hui moved from being Vice President for Human Resources

When Song Mei Hui moved from being Vice President for Human Resources at Pierce & Pierce in Shanghai to her international assignment in New York, she was struck by the difference in perception of...

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Q: Provide relevant measurable attributes for the following objects. a.

Provide relevant measurable attributes for the following objects. a. a restaurant; b. an investment banker; c. a consumer; d. a bicycle; e. a pair of sunglasses; f. a strategic business unit.

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