Questions from Business Research Methods

Q: Kyoto Midtown is a composite urban district of modern buildings surrounding a Kyoto Midtown is a composite urban district of modern buildings surrounding a

Kyoto Midtown is a composite urban district of modern buildings surrounding a historic Japanese garden. It features sophisticated bars, restaurants, shops, art galleries, a hotel and leafy public spac...

Q: What is bias and how can it be reduced while interviewing?

What is bias and how can it be reduced while interviewing?

Q: Explain the possible ways in which you can control “nuisance”

Explain the possible ways in which you can control “nuisance” variables.

Q: What are projective techniques and how can they be profitably used?

What are projective techniques and how can they be profitably used?

Q: Try to come up with two unidimensional and two multidimensional abstract concepts

Try to come up with two unidimensional and two multidimensional abstract concepts. Explain why these concepts have either one or more than one dimension.

Q: Compare your service quality measure to the measure of Zeithaml, Berry

Compare your service quality measure to the measure of Zeithaml, Berry, and Parasuraman (1996) presented in the Journal of Retailing. a. How does your measure differ from this measure in terms of dim...

Q: Find the paper “Consumer values orientation for materialism and its measurement

Find the paper “Consumer values orientation for materialism and its measurement: Scale development and validation,” written by Marsha Richins and Scott Dawson. a. Provide an overview of the dimension...

Q: Identify the object and the attribute. Give your informed opinion about

Identify the object and the attribute. Give your informed opinion about who would be an adequate judge. a. Price consciousness of car buyers. b. Self‐esteem of dyslexic children. c. Organizational...

Q: a. Read the paper by Cacioppo and Petty (1982)

a. Read the paper by Cacioppo and Petty (1982) and describe how the authors generated the pool of 45 scale items that appeared relevant to need for cognition. b. Why do we need 34 items to measure “n...

Q: Design an interview schedule to assess the “intellectual capital” as

Design an interview schedule to assess the “intellectual capital” as perceived by employees in an organization – the dimensions and elements for which you developed earlier.