Questions from Business Research Methods

Q: Dolby, the company that provides advanced sound and light systems in

Dolby, the company that provides advanced sound and light systems in movie theaters, is operating in an environment where theater ticket sales are dropping 5-10% per year due to a better variety of en...

Q: How might Apple use the survey methodology to evaluate the success of

How might Apple use the survey methodology to evaluate the success of its iPad?

Q: In recent years, in-home personal interviews have grown more

In recent years, in-home personal interviews have grown more costly and more difficult to compete. Suppose, however, you have a project in which you need to talk with people in their homes. What might...

Q: What can we measure about the four objects listed below? Be

What can we measure about the four objects listed below? Be as specific as possible.

Q: What are the essential differences among nominal, ordinal, interval,

What are the essential differences among nominal, ordinal, interval, and ratio scales?

Q: For the data below, X Y  25

For the data below, X Y  25 5  19 7  17 12  14 23  12 20  9 25  8 26  7 28  3 20  a. Calculate the correlation between X and Y. b. Interpret the sign of the correlation....

Q: How do these differences affect the statistical analysis techniques we use?

How do these differences affect the statistical analysis techniques we use?

Q: What are the four major sources of measurement error? Illustrate by

What are the four major sources of measurement error? Illustrate by example how each of these might affect measurement results in a face-to-face interview situation.

Q: Do you agree or disagree with the following statements? Explain.

Do you agree or disagree with the following statements? Explain. a) Validity is more critical to measurement than reliability. b) Content validity is the most difficult type of validity to determine....

Q: You have data from a corporation on the annual salary of each

You have data from a corporation on the annual salary of each of its zoo employees. a) Illustrate how the data can be presented as ratio, interval, ordinal, and nominal data. b) Describe the successiv...