Questions from Business Research Methods

Q: Define reliability and validity in the context of qualitative research.

Define reliability and validity in the context of qualitative research.

Q: Discuss how ethnography and participant observation are related.

Discuss how ethnography and participant observation are related.

Q: How does moderate participation differ from complete participation?

How does moderate participation differ from complete participation?

Q: What hypotheses are driving the BrainSavvy research?

What hypotheses are driving the BrainSavvy research?

Q: Then investigate the appropriateness of the model for the data using diagnostic

Then investigate the appropriateness of the model for the data using diagnostic tools for evaluating assumptions.

Q: In the following situations, decide whether you would use a personal

In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered survey. Give your reasons. (a) A survey of the residents of a new subdivision on...

Q: You decide to take a telephone survey of 40 families in the

You decide to take a telephone survey of 40 families in the 721 phone-exchange area. You want an excellent representation of all subscribers in the exchange area. Explain how you will carry out this s...

Q: You plan to conduct a mail survey of the traffic managers of

You plan to conduct a mail survey of the traffic managers of 1,000 major manufacturing companies across the country. The study concerns their company policies regarding the payment of moving expenses...

Q: As competition for a scarcer dollar increases, an increasing number of

As competition for a scarcer dollar increases, an increasing number of companies are taking action by fostering customer-centric cultures that enhance satisfaction and drive bottom-line profitability....

Q: Using Exhibit 8-7, diagram an experiment described in one

Using Exhibit 8-7, diagram an experiment described in one of the Snapshots in this chapter using research design symbols.