Questions from Business Research Methods

Q: What is the nature of data collected in qualitative research?

What is the nature of data collected in qualitative research?

Q: Distinguish between the following: a. Nonverbal, linguistic,

Distinguish between the following: a. Nonverbal, linguistic, and extra-linguistic analysis. b. Factual and inferential observation. c. Memory decay and selective filtering

Q: The observer-participant relationship is an important consideration in the design

The observer-participant relationship is an important consideration in the design of observational studies. What kind of relationship would you recommend in each of the following cases? a. Observation...

Q: What supports the use of a multiple rating list scale for the

What supports the use of a multiple rating list scale for the development of the survey measurement instrument?

Q: Assume you are a manufacturer of small kitchen electrics, like Hamilton

Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the Europ...

Q: Amazon’s Kindle (its electronic book, magazine, and newspaper reader

Amazon’s Kindle (its electronic book, magazine, and newspaper reader) has been far more successful that its SONY competitor. This could be at least somewhat influenced by the “Oprah factor,” as the Ki...

Q: You wish to analyze the pedestrian traffic that passes a given store

You wish to analyze the pedestrian traffic that passes a given store in a major shopping center. You are interested in determining how many shoppers pass this store, and you would like to classify the...

Q: Walmart got a very mixed reaction when it announced that after 30

Walmart got a very mixed reaction when it announced that after 30 years it was eliminating greeters from its overnight shift in more than 3800 stores, redefining the role of dayshift greeters, and mov...

Q: Using Exhibit 7-5, identify the type of study described

Using Exhibit 7-5, identify the type of study described in each of the Snapshots featured in this chapter.

Q: In May 2017, LAX, the world’s fourth-largest airport

In May 2017, LAX, the world’s fourth-largest airport, relocated 15 airlines in a three-night (5 hours per night) period in order to accommodate Delta’s expansion. During the period, Delta operated mor...