Questions from Business Research Methods


Q: What is data saturation and how does it influence qualitative research?

What is data saturation and how does it influence qualitative research?

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Q: Why do senior executives feel more comfortable relying on quantitative data than

Why do senior executives feel more comfortable relying on quantitative data than qualitative data? Why might a qualitative research company lesson the senior-level executives’ skepticism?

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Q: Which type of graph would you recommend to show each of the

Which type of graph would you recommend to show each of the following? Why? a. A comparison of changes in average annual per capita income for the United States and Japan from 2000 to 2018. b. The per...

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Q: Distinguish between structured, semi structured, and unstructured interviews.

Distinguish between structured, semi structured, and unstructured interviews.

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Q: NCR Corporation, known as a world leader in ATMs, point

NCR Corporation, known as a world leader in ATMs, point-of-sale (POS) retail checkout scanners and check-in kiosks at airports, announced June 2009 that it would move its world headquarters from Dayto...

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Q: When Nike introduced its glow-in-the-dark Foamposite

When Nike introduced its glow-in-the-dark Foamposite One Galaxy sneakers, fanatics lined up at distributors around the country. As crowds became restless, jockeying for position at the front of increa...

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Q: On Thursday, May 28, 2009, in a presentation to

On Thursday, May 28, 2009, in a presentation to financial analysts, the CEO of P&G announced a break from tradition. It would release Tide Basics, a value-oriented version of its leading Tide deterge...

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Q: As populations age and young workers reject work requiring repetitive operations,

As populations age and young workers reject work requiring repetitive operations, factories around the world are turning to robots. It is estimated that the US has 176 robots for every 10,000 workers,...

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Q: Pepsi launched a new global branding campaign based on the concept of

Pepsi launched a new global branding campaign based on the concept of live in the moment called “Live For Now.” It did extensive research prior to the campaign’s launch. What research should be done t...

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Q: Compare the advantages and disadvantages of the observation to the communication approach

Compare the advantages and disadvantages of the observation to the communication approach. Under which circumstances could you make a case for using observation?

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