Questions from Business Research Methods


Q: How did VI use expert interviews during exploration? What were some

How did VI use expert interviews during exploration? What were some of the likely questions on VI's interview discussion guides?

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Q: You have been asked to determine how hospitals prepare and train volunteers

You have been asked to determine how hospitals prepare and train volunteers. Since you know relatively little about this subject, how will you find out? Be as specific as possible.

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Q: You are the administrative assistant for a division chief in a large

You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the CEO’s office, where yo...

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Q: Kraft will split off its global snack business this year, naming

Kraft will split off its global snack business this year, naming it Mondelez International. The name came from a massive name suggestion program from Kraft employees, involving more than 1,700 names b...

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Q: Confronted by low sales, the president of Oaks International, Inc

Confronted by low sales, the president of Oaks International, Inc. asks a research company to study the activities of the customer relations department of the corporation. What are some of the importa...

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Q: Using the eight design descriptors (Exhibit 4-2), describe

Using the eight design descriptors (Exhibit 4-2), describe a study to determine why enrollment in your major at your university is increasing (decreasing).

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Q: Use the eight design descriptors in Exhibit 4-2 to profile

Use the eight design descriptors in Exhibit 4-2 to profile the research described in the Chapter Snapshots.

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Q: You are the office manager of a large firm. Your company

You are the office manager of a large firm. Your company prides itself on its high-quality customer service. Lately complaints have surfaced that an increased number of incoming calls are being misrou...

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Q: When Oreo cookies turned 100, Nabisco celebrated with a limited-

When Oreo cookies turned 100, Nabisco celebrated with a limited-edition-flavor release called Birthday Cake Oreos, with the taste of Funfetti cake and rainbow sprinkles within the filling center. Acco...

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Q: Distinguish between: a) Statistic and parameter. b

Distinguish between: a) Statistic and parameter. b) Sample frame and population. c) Case and target population. d) Simple random and complex random sampling. e) Convenience and purposive sampling. f)...

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