Questions from Cost Management

Q: List important measures in assessing marketing effectiveness.

List important measures in assessing marketing effectiveness.

Q: What are the types of sales variances?

What are the types of sales variances?

Q: Distinguish between a selling price variance and a sales volume variance.

Distinguish between a selling price variance and a sales volume variance.

Q: What is the difference between a sales quantity variance and a sales

What is the difference between a sales quantity variance and a sales volume variance?

Q: “As long as a firm sells more units than the units

“As long as a firm sells more units than the units specified in the master budget, it will not have an unfavorable sales volume variance.” Do you agree? Why or why not?

Q: What are the relationships among a selling price variance, a sales

What are the relationships among a selling price variance, a sales mix variance, a sales quantity variance, and a sales volume variance?

Q: Distinguish between a market size variance and a market share variance.

Distinguish between a market size variance and a market share variance.

Q: Given the following attributes of an investment project with a five-

Given the following attributes of an investment project with a five-year life: investment outlay, year 0, $5,000; after-tax cash inflows, year 1, $800; year 2, $900; year 3, $1,500; year 4, $1,800; an...

Q: “A favorable sales quantity variance indicates that the marketing manager has

“A favorable sales quantity variance indicates that the marketing manager has done a good job.” Do you agree? Can you give an example in which a market size variance or market share variance is opposi...

Q: Discuss why improving productivity is important for a firm that competes on

Discuss why improving productivity is important for a firm that competes on a cost leadership strategy.