Q: Assume you have a friend who is thinking about starting a business
Assume you have a friend who is thinking about starting a business to sell jewelry that he has been making only for friends for several years. He is coming to talk to you because he knows that you are...
See AnswerQ: Assess the industry attractiveness for the industry in which Tyto Care,
Assess the industry attractiveness for the industry in which Tyto Care, the firm featured in the “You Be the VC 3.1” feature, competes.
See AnswerQ: Imagine you invented a new type of car seat for children,
Imagine you invented a new type of car seat for children, which is lighter and safer than the car seats currently on the market. You have a business plan and have won two business plan contests based...
See AnswerQ: d.light, which operates as a for-profit social
d.light, which operates as a for-profit social enterprise, is the focus of Case 6.2. What, if any, special factors should be kept in mind when writing a business plan for a for-profit social enterpris...
See AnswerQ: How could Jamie Heywood and Ben Heywood, the co-founders
How could Jamie Heywood and Ben Heywood, the co-founders of PatientsLikeMe, the subject of case 1.2 in Chapter 1, have utilized library and Internet research to flesh out their business idea?
See AnswerQ: If you were considering the possibility of launching a Web site that
If you were considering the possibility of launching a Web site that you’ve developed in order to sell sports apparel for petite women, what are some specific actions you could take to collect feedbac...
See AnswerQ: What are the differences between a product and trademark franchise and a
What are the differences between a product and trademark franchise and a business format franchise? Provide at least two examples of both types of franchise arrangements.
See AnswerQ: Basis of differentiation is part of the Barringer/Ireland Business Model
Basis of differentiation is part of the Barringer/Ireland Business Model Template. This term was defined in the chapter as “what causes consumers to pick one company’s products over another’s.” What i...
See AnswerQ: The “You Be the VC 5.1” feature focuses
The “You Be the VC 5.1” feature focuses on Prynt, a company in the smartphone industry. What environmental trends and business trends favor Prynt’s unique approach and service?
See AnswerQ: Kimberly Smith, a friend of yours, is a freelance journalist
Kimberly Smith, a friend of yours, is a freelance journalist. She writes articles on business topics and sells them to business periodicals, newspapers, and online sites. She just read an article abou...
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