Questions from General Entrepreneurship


Q: Assume you have a friend who is thinking about starting a business

Assume you have a friend who is thinking about starting a business to sell jewelry that he has been making only for friends for several years. He is coming to talk to you because he knows that you are...

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Q: Assess the industry attractiveness for the industry in which Tyto Care,

Assess the industry attractiveness for the industry in which Tyto Care, the firm featured in the “You Be the VC 3.1” feature, competes.

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Q: Imagine you invented a new type of car seat for children,

Imagine you invented a new type of car seat for children, which is lighter and safer than the car seats currently on the market. You have a business plan and have won two business plan contests based...

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Q: d.light, which operates as a for-profit social

d.light, which operates as a for-profit social enterprise, is the focus of Case 6.2. What, if any, special factors should be kept in mind when writing a business plan for a for-profit social enterpris...

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Q: How could Jamie Heywood and Ben Heywood, the co-founders

How could Jamie Heywood and Ben Heywood, the co-founders of PatientsLikeMe, the subject of case 1.2 in Chapter 1, have utilized library and Internet research to flesh out their business idea?

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Q: If you were considering the possibility of launching a Web site that

If you were considering the possibility of launching a Web site that you’ve developed in order to sell sports apparel for petite women, what are some specific actions you could take to collect feedbac...

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Q: What are the differences between a product and trademark franchise and a

What are the differences between a product and trademark franchise and a business format franchise? Provide at least two examples of both types of franchise arrangements.

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Q: Basis of differentiation is part of the Barringer/Ireland Business Model

Basis of differentiation is part of the Barringer/Ireland Business Model Template. This term was defined in the chapter as “what causes consumers to pick one company’s products over another’s.” What i...

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Q: The “You Be the VC 5.1” feature focuses

The “You Be the VC 5.1” feature focuses on Prynt, a company in the smartphone industry. What environmental trends and business trends favor Prynt’s unique approach and service?

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Q: Kimberly Smith, a friend of yours, is a freelance journalist

Kimberly Smith, a friend of yours, is a freelance journalist. She writes articles on business topics and sells them to business periodicals, newspapers, and online sites. She just read an article abou...

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