Questions from General Entrepreneurship

Q: What is the difference between technology licensing and merchandise and character licensing

What is the difference between technology licensing and merchandise and character licensing? Provide examples of both types of licensing and how they can increase a firm’s sales.

Q: Franchising is a safe investment.” What would you think if you

Franchising is a safe investment.” What would you think if you saw this statement in a magazine or on a blog?

Q: After rereading the opening case, identify all of the effective or

After rereading the opening case, identify all of the effective or smart moves Kirsten Blowers made in the early days of building Riffraff.

Q: What is a brand? Provide an example of a brand that

What is a brand? Provide an example of a brand that you buy frequently and describe the mental image that pops into your mind when you hear or see the brand’s name.

Q: In the context of copyright law, what is meant by the

In the context of copyright law, what is meant by the term derivative work?

Q: What is meant by the phrase copyright infringement? Would you characterize

What is meant by the phrase copyright infringement? Would you characterize copyright infringement as a minor or as a major problem in the United States and in other countries? Explain.

Q: What is a trade secret? Provide an example of a trade

What is a trade secret? Provide an example of a trade secret. How might the trade secret you identified help a firm establish a competitive advantage in the marketplace?

Q: What are the two primary purposes of conducting an intellectual property audit

What are the two primary purposes of conducting an intellectual property audit? What risks does a company run if it doesn’t periodically conduct an intellectual property audit?

Q: What are the major differences between utility patents and design patents?

What are the major differences between utility patents and design patents? Provide an example of each.

Q: What is a business method patent? Provide an example of a

What is a business method patent? Provide an example of a business method patent. How can having such a patent provide a firm a competitive advantage in the marketplace?