Questions from General Entrepreneurship


Q: What is meant by “thinning the assets”? Cite examples.

What is meant by “thinning the assets”? Cite examples.

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Q: A mother believes that all the family’s children should have equal ownership

A mother believes that all the family’s children should have equal ownership of the family business regardless of their participation in the business. The father sees the situation completely differen...

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Q: Marketing plays a key role in a small business’s success. Can

Marketing plays a key role in a small business’s success. Can a small business succeed without adopting the philosophy underlying the marketing concept. Why or why not?

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Q: What would happen to a business without a marketing strategy. Why

What would happen to a business without a marketing strategy. Why?

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Q: What determines which type of sales forecast would be important to a

What determines which type of sales forecast would be important to a small business? Describe how a specific small business would implement the build-up approach.

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Q: Why is segmenting a niche market so crucial for small business?

Why is segmenting a niche market so crucial for small business?

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Q: We all assume several different roles (parent, student, sibling

We all assume several different roles (parent, student, sibling, athlete, business owner, and so on) at any given time, and those roles affect our behavior as consumers. Describe how your various role...

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Q: Segmentation is the process of breaking a population down into smaller groups

Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to oversegment its market? How would that be dangerous?

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Q: What is the significance of market research to the small business owner

What is the significance of market research to the small business owner? How is market research defined, and what degree of complexity is necessary in the research plan for it to be valid?

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Q: What purpose do GAAP and FASB serve for a small business owner

What purpose do GAAP and FASB serve for a small business owner?

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