Questions from General Entrepreneurship

Q: Why do the marketing efforts of a firm need to be stated

Why do the marketing efforts of a firm need to be stated in the mission statement?

Q: Why are minority women-owned firms so popular? In your

Why are minority women-owned firms so popular? In your opinion, does the glass-ceiling exist? Do you believe that it is a barrier that prevents women from promotions to executive-level positions in co...

Q: How are cash flow and profit related?

How are cash flow and profit related?

Q: What is a marketing plan? Who should develop it? How

What is a marketing plan? Who should develop it? How does it help the new small business owner?

Q: Discuss the four methods of distribution that an entrepreneur evaluates for the

Discuss the four methods of distribution that an entrepreneur evaluates for the new small business. Summarize why each is beneficial and describe when they are appropriate to use.

Q: Summarize the cost-plus pricing method. Why is this method

Summarize the cost-plus pricing method. Why is this method of pricing difficult to implement?

Q: Discuss the purpose of a cash flow statement. What are the

Discuss the purpose of a cash flow statement. What are the key issues associated with developing a cash flow statement?

Q: In reference to cost-plus pricing, discuss the comparison effect

In reference to cost-plus pricing, discuss the comparison effect. Why do consumers use it? Provide an example.

Q: Discuss pure promotion advertising. List the six categories and describe them

Discuss pure promotion advertising. List the six categories and describe them.

Q: What are the two groups of mixed promotions? Why are they

What are the two groups of mixed promotions? Why are they beneficial to the new small business owner?