Questions from Retail Management

Q: Why haven't more fashion retailers adopted an integrated supply chain system similar

Why haven't more fashion retailers adopted an integrated supply chain system similar to Zara's?

Q: Explain the differences between pull and push supply chains.

Explain the differences between pull and push supply chains.

Q: Consumers have five key reactions to stakeouts: buy the item at

Consumers have five key reactions to stakeouts: buy the item at another store, substitute a different brand, substitute the same brand, delay the purchase, or do not purchase the item. Consider your o...

Q: Abandoned purchases as a result of stockouts can mean millions of dollars

Abandoned purchases as a result of stockouts can mean millions of dollars a year in lost sales. How are retailers and manufacturers using technology to reduce stockouts and improve sales?

Q: An entrepreneur approaches you about how to sell her new writing pens

An entrepreneur approaches you about how to sell her new writing pens to consumers. The pens have a unique benefit-they are more comfortable to use than traditional pens. The entrepreneur is concer...

Q: What is a universal product code (UPC)? How does this

What is a universal product code (UPC)? How does this code enable manufacturers, distributors and retailers to track merchandise throughout the supply chain?

Q: What is a customer relationship management (CRM) program? Describe

What is a customer relationship management (CRM) program? Describe one CRM program that you have participated in as a customer.

Q: Think of one of your favorite places to shop. How does

Think of one of your favorite places to shop. How does this retailer create customer loyalty and satisfaction, encourage repeat visits, establish an emotional bond between the customer and the retaile...

Q: Why do retailers want to determine the lifetime value of their customers

Why do retailers want to determine the lifetime value of their customers? How does past customer behavior help retailers anticipate future customer retention?

Q: Why do customers have privacy concerns about the frequent-shopper programs

Why do customers have privacy concerns about the frequent-shopper programs that supermarkets offer, and what can supermarkets do to minimize these concerns?