Questions from Retail Management

Q: Why are most frequent-shopper programs ineffective in terms of building

Why are most frequent-shopper programs ineffective in terms of building loyalty? What can be done to make them more effective?

Q: Which of the following types of retailers do you think would benefit

Which of the following types of retailers do you think would benefit most from instituting a CRM program: (a) supermarkets, (b) banks, (c) automobile dealers, or (d) consumer electronic retailers? Wh...

Q: Develop a CRM program for a local store that sells apparel and

Develop a CRM program for a local store that sells apparel and gifts with your college’s or university's logo. What type of information would you collect about your customers, and how would you use t...

Q: What are the different approaches retailers can use to identify customers by

What are the different approaches retailers can use to identify customers by their transactions? What are the advantages and disadvantages of each approach?

Q: A CRM program focuses on building relationships with a retailer's better customers

A CRM program focuses on building relationships with a retailer's better customers. Some customers who do not receive the same benefits as the retailer's best customers may be upset because they are...

Q: At many optical stores you can get your eyes checked and purchase

At many optical stores you can get your eyes checked and purchase glasses or contact lenses. How is the shopping experience different for the service as compared to the product? Design a strategy de...

Q: How and why would you expect variety and assortment to differ between

How and why would you expect variety and assortment to differ between JCPenney’s store and Internet site?

Q: A buyer at a sporting goods store in Denver receives a shipment

A buyer at a sporting goods store in Denver receives a shipment of 400 ski parkas on October 1 and expects to sell out by 31. On November 1, the buyer still has 350 parkas left. What issues should t...

Q: A buyer is trying to decide from which vendor to buy a

A buyer is trying to decide from which vendor to buy a certain item. Using the following information, determine from which vendor the buyer should buy.

Q: Simply speaking, increasing inventory turnover is an important goal for a

Simply speaking, increasing inventory turnover is an important goal for a retail manager. What are the consequences of turnover that’s too low? Too high?