Questions from Retail Management

Q: What aspects of omnichannel retailing would benefit you as a consumer?

What aspects of omnichannel retailing would benefit you as a consumer?

Q: Do you participate in show rooming? Why or why not?

Do you participate in show rooming? Why or why not?

Q: From a customer's perspective, what are the benefits and limitations of

From a customer's perspective, what are the benefits and limitations of stores? Internet? Mobile? Social? Catalogs and other nonstore channels?

Q: Which of the following categories of merchandise do you think could be

Which of the following categories of merchandise do you think could be sold most successfully through an Internet channel: jewelry; TV sets; computer software; high-fashion apparel; pharmaceuticals; h...

Q: Does the customer buying process end when a customer buys some merchandise

Does the customer buying process end when a customer buys some merchandise? Explain your answer.

Q: Think about the merchandise sold at Office Depot/OfficeMax and Staples

Think about the merchandise sold at Office Depot/OfficeMax and Staples, and list three to four types of merchandise that fall into extended problem solving, limited problem solving, and habitual decis...

Q: Describe how service retailers, such as hotels, are using Twitter

Describe how service retailers, such as hotels, are using Twitter to provide information and answer questions about rates, services offered, and other amenities. How is this form of communication chan...

Q: Considering the steps in the consumer buying process (Exhibit 4-

Considering the steps in the consumer buying process (Exhibit 4-1), describe how you (and your family) used this process to select your college or university. How many schools did you consider? How mu...

Q: In Exhibit 4-6, The Inner City Tenant is described

In Exhibit 4-6, The Inner City Tenant is described. How should banks, restaurants, drugstores, and car dealers alter their retail mixes to meet the needs of this segment compared to the Top Rung segm...

Q: Any retailer's goal is to get customers in its store so that

Any retailer's goal is to get customers in its store so that they can find the merchandise that they are looking for and make a purchase at this location. How could a sporting goods retailer ensure th...