Questions from Retail Management

Q: What are the benefits and limitations of purchasing a home entertainment system

What are the benefits and limitations of purchasing a home entertainment system directly from a number of component manufacturers rather than from a retailer?

Q: A family-owned used-book store across the street from

A family-owned used-book store across the street from a major university campus wants to identify the various segments in its market. What approaches might the store owner use to segment its market? L...

Q: How does the buying decision process differ when consumers are shopping on

How does the buying decision process differ when consumers are shopping on the Internet or mobile device compared with shopping in a store in terms of locations or sites visited, time spent, and brand...

Q: Using the multiattribute attitude model, identify the probable choice of a

Using the multiattribute attitude model, identify the probable choice of a local care dealer for a young, single woman and for a retired couple with limited income. What can the national retail chain...

Q: Think of a recent purchase that you made and describe how economic

Think of a recent purchase that you made and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision. How are retailers usin...

Q: For each of the four retailers discussed at the beginning of the

For each of the four retailers discussed at the beginning of the chapter (Sephora, Lululemon, and Save-A-Lot)), describe its strategy and the basis of its competitive advantage.

Q: Choose a retailer that you believe could be, but is not

Choose a retailer that you believe could be, but is not yet, successful in other countries. Explain why you think it could be successful.

Q: Amazon.com started as an Internet retailer selling books. Then

Amazon.com started as an Internet retailer selling books. Then it pursued a variety of growth opportunities, including expanding to groceries, DVDs, apparel, software, and travel services; introducing...

Q: Choose a retailer and describe how it has developed a competitive strategic

Choose a retailer and describe how it has developed a competitive strategic advantage.

Q: Give an example of a market penetration, a retail format development

Give an example of a market penetration, a retail format development, a market expansion, and a diversification growth strategy that a store called Performance Bicycle might use.