Questions from Service Marketing

Q: Is there evidence that improving customer satisfaction leads to improved financial returns

Is there evidence that improving customer satisfaction leads to improved financial returns for shareholders?

Q: What are the most common bases used in segmentation? Provide examples

What are the most common bases used in segmentation? Provide examples for each of these bases.

Q: Provide two examples of service firms that use service levels (other

Provide two examples of service firms that use service levels (other than airlines, hotels, and car rentals) to differentiate their products. Explain the determinant attributes and service levels used...

Q: Think of three services you buy or use either mostly or exclusively

Think of three services you buy or use either mostly or exclusively via the internet. What is the value proposition of this channel over alternative channels (e.g., phone, mail, or branch network)?

Q: What advice would you give to (a) A weight

What advice would you give to (a) A weight reduction clinic, (b) A pest control company, and (c) A university offering undergraduate courses about going international?

Q: Which strategy for entering a new international market should (a

Which strategy for entering a new international market should (a) An architectural design firm (b) An online discount broker (c) A satellite TV channel consider, and why?

Q: An entrepreneur is thinking of setting up a new service business (

An entrepreneur is thinking of setting up a new service business (you can choose any specific business). What advice would you offer regarding the distribution strategy for this business? Address the...

Q: How might revenue management be applied to (a) A

How might revenue management be applied to (a) A professional service firm (e.g., a law firm), (b) A restaurant, and (c) A golf course? What rate fences would you use and why?

Q: If you were exploring your current university or researching the degree program

If you were exploring your current university or researching the degree program you are now in, what could you learn from blogs and any other online word of mouth you can find? How would that informat...

Q: What tangible cues could a diving school or a dentistry clinic use

What tangible cues could a diving school or a dentistry clinic use to position itself as appealing to upscale customers?