Questions from Service Marketing

Q: Register at Amazon.com and Hallmark.com and analyze their

Register at Amazon.com and Hallmark.com and analyze their permission-based communications strategy. What are their marketing objectives? Evaluate their permission-based marketing for a specific custom...

Q: Which elements of the Services Marketing Communications Mix would you use for

Which elements of the Services Marketing Communications Mix would you use for each of the following scenarios? Explain your answers. 1. A newly established hair salon in a suburban shopping center 2...

Q: Explain the Flower of Service concept and identify each of its petals

Explain the Flower of Service concept and identify each of its petals. What insights does this concept provide for service marketers?

Q: Discuss the significance of search, experience, and credence attributes for

Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider. Assume that the objective of the communications strategy is to attract ne...

Q: Identify one website that is exceptionally user friendly and another that is

Identify one website that is exceptionally user friendly and another that is not. What are the factors that make for a satisfying user experience in the first instance and a frustrating one in the sec...

Q: Explain how flexible capacity can be created in each of the following

Explain how flexible capacity can be created in each of the following situations: (a) A local library, (b) An office-cleaning service, (c) A technical support help desk, (d) An Interflora franchis...

Q: Visit a service environment, and have a detailed look around.

Visit a service environment, and have a detailed look around. Experience the environment, and try to understand how the various design elements shape what you feel and how you behave in that setting....

Q: Visit a self-service environment and analyze how the design dimensions

Visit a self-service environment and analyze how the design dimensions guide you through the service process. Which elements do you find most effective, and which seem least effective? How can the env...

Q: Select a bad and a good waiting experience, and contrast the

Select a bad and a good waiting experience, and contrast the two situations with respect to the service environment and the other people waiting.

Q: Why do different customers and service staff respond very differently to the

Why do different customers and service staff respond very differently to the same service environment?