Questions from Strategic Management


Q: What are some possible reasons Waymo entered an alliance with Lyft?

What are some possible reasons Waymo entered an alliance with Lyft? Are there any reasons Waymo would prefer Lyft over Uber as an alliance partner?

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Q: Uber is still a much larger and more valuable firm than Lyft

Uber is still a much larger and more valuable firm than Lyft. Uber is also more diversified in that it offers services beyond ride-hailing, which is its core service. Do you think the strategic allian...

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Q: List IKEA’s external and internal challenges. Looking at IKEA’s challenges,

List IKEA’s external and internal challenges. Looking at IKEA’s challenges, which ones do you think pose the greatest threat? Why? How would you address the challenges?

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Q: Did it surprise you to learn that both a rich developed country

Did it surprise you to learn that both a rich developed country (e.g., the United States and Australia) as well as emerging economies (e.g., China and India) are the fastest-growing international mark...

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Q: What can IKEA do to continue to drive growth globally, especially

What can IKEA do to continue to drive growth globally, especially given its strategic intent to double annual store openings?

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Q: Assume you are hired to consult IKEA on the topic of corporate

Assume you are hired to consult IKEA on the topic of corporate social responsibility (see the discussion in Chapter 1). Which areas would you recommend the company be most sensitive to, and how should...

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Q: Apply again the three-step process for crafting a good strategy

Apply again the three-step process for crafting a good strategy (see Section 1.1), this time to each element of the new master plan. On which steps of the new master plan has Tesla made the most progr...

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Q: Why did Google restructure itself and create Alphabet? What is it

Why did Google restructure itself and create Alphabet? What is it hoping to accomplish? For additional insights, see Larry Page’s post announcing the restructuring at https://abc.xyz/.

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Q: Do you think the reorganization is beneficial for Alphabet’s moon shots,

Do you think the reorganization is beneficial for Alphabet’s moon shots, now housed in their own business unit with profit-and-loss responsibility? Why, or why not? Explain.

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Q: Why has Google “failed” to develop other profitable businesses?

Why has Google “failed” to develop other profitable businesses? Is Google’s strategy process of planned emergence to blame? Why or why not? Will Alphabet’s new structure with independent SBUs enable t...

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