Questions from Strategic Management


Q: Which of them has vision or mission statements that are appealing to

Which of them has vision or mission statements that are appealing to donors, employees, and clients? Do these statements seem relevant in today’s environment or are they outdated? What improvements ca...

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Q: Microsoft CEO Satya Nadella has made drastic changes to Microsoft’s strategy.

Microsoft CEO Satya Nadella has made drastic changes to Microsoft’s strategy. What was Microsoft’s strategy before Nadella was appointed CEO in 2014? What is it now under his leadership? Do you agree...

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Q: Looking three to five years into the future, who do you

Looking three to five years into the future, who do you expect will have a competitive advantage: Apple or Microsoft? Explain.

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Q: Despite its initial success, why was JetBlue unable to sustain a

Despite its initial success, why was JetBlue unable to sustain a blue ocean strategy?

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Q: Does Tesla have a good strategy? Why or why not?

Does Tesla have a good strategy? Why or why not? How do you know? Consider: By summer 2019, Tesla's market cap had fallen by 30 percent to $45 billion, down from $65 billion a year earlier. Many wonde...

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Q: JetBlue’s chief marketing officer, Marty St. George, was asked

JetBlue’s chief marketing officer, Marty St. George, was asked by The Wall Street Journal, “What is the biggest marketing challenge JetBlue faces?” His response: “We are flying in a space where our co...

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Q: Which strategic moves has the team around CEO Hayes put in place

Which strategic moves has the team around CEO Hayes put in place, and why? Explain whether they focus on value creation, operating costs, or both simultaneously. Do these moves correspond to St. Georg...

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Q: Consider JetBlue’s value curve in Exhibit 6.11. Why is

Consider JetBlue’s value curve in Exhibit 6.11. Why is JetBlue experiencing a competitive disadvantage? What recommendations would you offer to JetBlue to strengthen its strategic profile? Be specific...

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Q: JetBlue CEO Robin Hayes is contemplating adding international routes, connecting the

JetBlue CEO Robin Hayes is contemplating adding international routes, connecting the U.S. East Coast to Europe. Would this additional international expansion put more pressure on JetBlue’s current bus...

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Q: How did Netflix use innovation in its business strategy to gain and

How did Netflix use innovation in its business strategy to gain and sustain a competitive advantage? What role did strategy, technology, and business models play? Explain in detail.

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