Questions from Supply Chain

Q: How do you convince the auto industry to accept and sup-

How do you convince the auto industry to accept and sup- port the need to develop and build a super-efficient sport utility vehicle (SUV)? At first glance, this would be a no- brainer. Everyone wants...

Q: Select two products that you have recently purchased; one should be

Select two products that you have recently purchased; one should be a service and the other a manufactured good. Think about the process that you used to make the decision to purchase each item. What...

Q: When can a consumer be a critical consumer? In other words

When can a consumer be a critical consumer? In other words, when does it make sense to focus on consumers such as retail stores, distributors, or buyers, rather than on the end consumer?

Q: As his plane landed at Port Columbus International Air- port,

As his plane landed at Port Columbus International Air- port, Adam Warren, Chief Supply Chain Officer for Sup- ply Chain Operations and Services, (SCOS), switched his phone out of airplane mode and wa...

Q: Dave Eisenhart, senior editor for Mountain Publishing, Inc., looked

Dave Eisenhart, senior editor for Mountain Publishing, Inc., looked out his window as he considered the operational implications of the changes he had just heard discussed in the company’s annual stra...

Q: Cemex is one of the world’s largest providers of building materials,

Cemex is one of the world’s largest providers of building materials, mainly concrete and cement (www.cemex.com) for the building of sports complexes, skyscrapers, and high-scale infra-structure (e.g.,...

Q: Trail Frames Chassis (TFC) of Elkhart, Indiana, is

Trail Frames Chassis (TFC) of Elkhart, Indiana, is a major manufacturer of chassis for the motor home and van markets. Since it was founded in 1976 by two unemployed truck-manufacturing engineers, TFC...

Q: Why does it never make sense to crash activities that are not

Why does it never make sense to crash activities that are not on the critical path?

Q: Suppose that your project has two activity paths of about the same

Suppose that your project has two activity paths of about the same length, but one path is made up of more uncertain activities while the other path is fairly routine. How would you manage the activit...

Q: What project factors would make you more or less comfortable with a

What project factors would make you more or less comfortable with a lower probability that the project will be completed on time?