Definition of Behavioral Finance



Behavioral finance is a study of investors’ behaviors that are observed while making investment decisions. Behavioral finance also covers the study of behaviors of analysts that play a vital role in the decisions of investors.

With the emergence of qualitative factors in financial decision making behavioral finance an important factor for many analysts and price setters. Large participants of stock trading often take unexplainable decisions that have little or no relation to the financial rationale but with the individual psychology of the investor. A trader with a large amount of shareholding in a company may decide to sell the stock which will build a trend of selling shares that many small investors will follow that will ultimately reduce the share price.


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