Define big data and describe the technologies for managing and analyzing it.
> Explain how the value web helps businesses identify opportunities for strategic information systems.
> Define the value web and show how it is related to the value chain.
> In what sense are U.S. farms now digital firms? Explain your answer.
> Explain how the value chain model can be used to identify opportunities for information systems.
> Define and describe the value chain model.
> Explain why aligning IT with business objectives is essential for strategic use of systems.
> Describe how information systems can support each of these competitive strategies and give examples.
> Define an organization and compare the technical definition of organizations with the behavioral definition.
> Name and describe the principal technologies and trends that have shaped contemporary telecommunications systems.
> Explain how intranets and extranets help firms integrate information and business processes.
> Define enterprise systems, supply chain management systems, customer relationship management systems, and knowledge management systems and describe their business benefits.
> Explain how enterprise applications improve organizational performance.
> Describe the characteristics of executive support systems (ESS) and explain how these systems differ from DSS.
> Describe the characteristics of decision-support systems (DSS) and how they benefit businesses.
> List and describe the technologies used in case study Are Farms Becoming Digital Firms?
> Describe the characteristics of management information systems (MIS) and explain how MIS differ from TPS and from DSS.
> Describe the characteristics of transaction processing systems (TPS) and the roles they play in a business, and how systems that link the enterprise improve organization performance.
> Describe the relationship between information systems and business processes.
> List and describe the various types of collaboration and social business tools.
> Define complementary assets and describe their relationship to information technology.
> Describe a supportive organizational culture and business processes for collaboration.
> List and describe the business benefits of collaboration and social business.
> Define collaboration and social business and explain why they have become so important in business today.
> Define business processes and describe the role they play in organizations.
> Define WSNs, explain how they work, and describe the kinds of applications that use them.
> Define RFID, explain how it works and describe how it provides value to businesses.
> Describe the capabilities of each and for which types of applications each is best suited.
> Define Bluetooth, Wi-Fi, WiMax, and 3G and 4G networks.
> Describe how online search technologies are used for marketing.
> Describe the features of a simple network and the network infrastructure for a large company.
> Compare the roles played by programmers, systems analysts, information systems managers, the chief information officer (CIO), chief security officer (CSO), chief data officer (CDO), and chief knowledge officer (CKO).
> Define and describe normalization and referential integrity and explain how they contribute to a well-designed relational database.
> Explain why non-relational databases are useful.
> List and describe the three operations of a relational DBMS.
> Define a relational DBMS and explain how it organizes data.
> Explain how the Internet and the World Wide Web are related to the other technology components of information systems.
> Name and briefly describe the capabilities of a DBMS.
> Define a database and a database management system.
> List and describe the problems of the traditional file environment.
> Define and explain the significance of entities, attributes, and key fields.
> Explain why data quality audits and data cleansing are essential.
> Describe the sociotechnical perspective on information systems.
> Describe the roles of information policy and data administration in information management.
> Describe how users can access information from a company’s internal databases through the web.
> Explain how text mining and web mining differ from conventional data mining.
> Define data mining, describing how it differs from OLAP and the types of information it provides.
> Describe the capabilities of online analytical processing (OLAP).
> Distinguish between data and information and between information systems literacy and computer literacy.
> List and describe the components of a contemporary business intelligence infrastructure.
> Define and describe an entity-relationship diagram and explain its role in database design.
> List and describe each of the components in the data hierarchy.
> Describe the complementary social, managerial, and organizational assets required to optimize returns from information technology investments.
> Define and describe open source software and Linux and explain their business benefits.
> Explain how businesses can benefit from virtualization, green computing, and multicore processors.
> Describe the evolving mobile platform, quantum computing, and cloud computing.
> List and describe the components of IT infrastructure that firms need to manage.
> Describe how network economics, declining communications costs, and technology standards affect IT infrastructure.
> Describe Moore’s Law and the Law of Mass Digital Storage
> List and describe the organizational, management, and technology dimensions of information systems.
> Define and describe the following: web server, application server, multitiered client/server architecture.
> List each of the eras in IT infrastructure evolution and describe its distinguishing characteristics.
> Explain how using a competitive forces model and calculating the TCO of technology assets help firms make infrastructure investments.
> List and describe each discipline that contributes to a behavioral approach to information systems.
> Name and describe the management challenges posed by IT infrastructure.
> Define and describe software mashups and apps.
> Name and describe the three external sources for software.
> Define and describe web services and the role played by XML.
> Define Java and HTML5 and explain why they are important.
> Define IT infrastructure from both a technology and a services perspective.
> List and define three different regimes that protect intellectual property rights.
> Define an information system and describe the activities it performs.
> Explain how informed consent, legislation, industry self-regulation, and technology tools help protect the individual privacy of Internet users.
> Explain how the Internet challenges the protection of individual privacy and intellectual property.
> List and describe each discipline that contributes to a technical approach to information systems.
> Define privacy and fair information practices.
> Identify and describe six ethical principles.
> Differentiate between responsibility, accountability, and liability.
> List and describe the key technological trends that heighten ethical concerns.
> Define and describe computer vision syndrome and repetitive stress injury (RSI) and explain their relationship to information technology.
> Name and describe four quality-of-life impacts of computers and information systems.
> List and describe the principal causes of system quality problems.
> Explain why it is so difficult to hold software services liable for failure or injury.
> List and describe six reasons why information systems are so important for business today.
> Explain how ethical, social, and political issues are connected and give some examples.
> List and describe alternative ways of locating information on the web.
> Describe how information systems have changed the way businesses operate and their products and services.
> Discuss how sales promotion can be used as an acceleration tool to speed up the selling and/or purchasing process and maximize a company’s sales volume.
> What is meant by a sales promotion trap or spiral? Find an example of an industry or market where a promotional battle is taking place. What are the options for companies in deciding whether to participate in the promotional war?
> Discuss the various types of trade promotions used by marketers giving attention to the objectives as well as the pros and cons of each.
> A report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates for rebates are so low? How might these low redemption rates affect a mar
> What are some of the problems marketers face in using contests and sweepstakes? Discuss steps they can take to avoid these problems.
> Discuss the type of company that would be likely to offer discounts to consumers using Groupon. What are the pros and cons of a company using Groupon to make promotional offers to consumers?
> Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2 percent of coupons are redeemed?
> The chapter discusses the contest Unilever and its ad agency developed to launch the new Axe Apollo men’s personal care product line. Evaluate this contest as a consumer franchise-building promotion for the Axe Apollo brand.
> What is the difference between a consumer franchise-building and a nonfranchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a brand and explain how it does so.
> Discuss how mobile marketing is impacting marketers’ use of sales promotion.
> Describe how personal selling has become more involved with the use of other media in the IMC program. Explain how successful salespersons will use these media to their advantage.
> IMC Perspective 16-1 discusses the problems JC Penney encountered when it tried to cut back on the use of promotions and move to a “fair and square” pricing and promotion model. Why do you think JCP customers reacted so negatively to the retailer's reduc
> What are some of the reasons brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising? Do you agree with the critics who argue that the increased use of sale promotion is undermining brand equity fo
> Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers IMC program. What are the various objectives for each category of sales promotion?
