Define data mining, describing how it differs from OLAP and the types of information it provides.
> Explain how businesses benefit by using network economics and ecosystems.
> Define an analog and a digital signal.
> Describe how promoting synergies and core competencies enhances competitive advantages.
> Describe how the Internet has changed competitive forces and competitive advantage.
> Explain how the value web helps businesses identify opportunities for strategic information systems.
> Define the value web and show how it is related to the value chain.
> In what sense are U.S. farms now digital firms? Explain your answer.
> Explain how the value chain model can be used to identify opportunities for information systems.
> Define and describe the value chain model.
> Explain why aligning IT with business objectives is essential for strategic use of systems.
> Describe how information systems can support each of these competitive strategies and give examples.
> Define an organization and compare the technical definition of organizations with the behavioral definition.
> Name and describe the principal technologies and trends that have shaped contemporary telecommunications systems.
> Explain how intranets and extranets help firms integrate information and business processes.
> Define enterprise systems, supply chain management systems, customer relationship management systems, and knowledge management systems and describe their business benefits.
> Explain how enterprise applications improve organizational performance.
> Describe the characteristics of executive support systems (ESS) and explain how these systems differ from DSS.
> Describe the characteristics of decision-support systems (DSS) and how they benefit businesses.
> List and describe the technologies used in case study Are Farms Becoming Digital Firms?
> Describe the characteristics of management information systems (MIS) and explain how MIS differ from TPS and from DSS.
> Describe the characteristics of transaction processing systems (TPS) and the roles they play in a business, and how systems that link the enterprise improve organization performance.
> Describe the relationship between information systems and business processes.
> List and describe the various types of collaboration and social business tools.
> Define complementary assets and describe their relationship to information technology.
> Describe a supportive organizational culture and business processes for collaboration.
> List and describe the business benefits of collaboration and social business.
> Define collaboration and social business and explain why they have become so important in business today.
> Define business processes and describe the role they play in organizations.
> Define WSNs, explain how they work, and describe the kinds of applications that use them.
> Define RFID, explain how it works and describe how it provides value to businesses.
> Describe the capabilities of each and for which types of applications each is best suited.
> Define Bluetooth, Wi-Fi, WiMax, and 3G and 4G networks.
> Describe how online search technologies are used for marketing.
> Describe the features of a simple network and the network infrastructure for a large company.
> Compare the roles played by programmers, systems analysts, information systems managers, the chief information officer (CIO), chief security officer (CSO), chief data officer (CDO), and chief knowledge officer (CKO).
> Define and describe normalization and referential integrity and explain how they contribute to a well-designed relational database.
> Explain why non-relational databases are useful.
> List and describe the three operations of a relational DBMS.
> Define a relational DBMS and explain how it organizes data.
> Explain how the Internet and the World Wide Web are related to the other technology components of information systems.
> Name and briefly describe the capabilities of a DBMS.
> Define a database and a database management system.
> List and describe the problems of the traditional file environment.
> Define and explain the significance of entities, attributes, and key fields.
> Explain why data quality audits and data cleansing are essential.
> Describe the sociotechnical perspective on information systems.
> Describe the roles of information policy and data administration in information management.
> Describe how users can access information from a company’s internal databases through the web.
> Explain how text mining and web mining differ from conventional data mining.
> Describe the capabilities of online analytical processing (OLAP).
> Distinguish between data and information and between information systems literacy and computer literacy.
> List and describe the components of a contemporary business intelligence infrastructure.
> Define big data and describe the technologies for managing and analyzing it.
> Define and describe an entity-relationship diagram and explain its role in database design.
> List and describe each of the components in the data hierarchy.
> Describe the complementary social, managerial, and organizational assets required to optimize returns from information technology investments.
> Define and describe open source software and Linux and explain their business benefits.
> Explain how businesses can benefit from virtualization, green computing, and multicore processors.
> Describe the evolving mobile platform, quantum computing, and cloud computing.
> List and describe the components of IT infrastructure that firms need to manage.
> Describe how network economics, declining communications costs, and technology standards affect IT infrastructure.
> Describe Moore’s Law and the Law of Mass Digital Storage
> List and describe the organizational, management, and technology dimensions of information systems.
> Define and describe the following: web server, application server, multitiered client/server architecture.
> List each of the eras in IT infrastructure evolution and describe its distinguishing characteristics.
> Explain how using a competitive forces model and calculating the TCO of technology assets help firms make infrastructure investments.
> List and describe each discipline that contributes to a behavioral approach to information systems.
> Name and describe the management challenges posed by IT infrastructure.
> Define and describe software mashups and apps.
> Name and describe the three external sources for software.
> Define and describe web services and the role played by XML.
> Define Java and HTML5 and explain why they are important.
> Define IT infrastructure from both a technology and a services perspective.
> List and define three different regimes that protect intellectual property rights.
> Define an information system and describe the activities it performs.
> Explain how informed consent, legislation, industry self-regulation, and technology tools help protect the individual privacy of Internet users.
> Explain how the Internet challenges the protection of individual privacy and intellectual property.
> List and describe each discipline that contributes to a technical approach to information systems.
> Define privacy and fair information practices.
> Identify and describe six ethical principles.
> Differentiate between responsibility, accountability, and liability.
> List and describe the key technological trends that heighten ethical concerns.
> Define and describe computer vision syndrome and repetitive stress injury (RSI) and explain their relationship to information technology.
> Name and describe four quality-of-life impacts of computers and information systems.
> List and describe the principal causes of system quality problems.
> Explain why it is so difficult to hold software services liable for failure or injury.
> List and describe six reasons why information systems are so important for business today.
> Explain how ethical, social, and political issues are connected and give some examples.
> List and describe alternative ways of locating information on the web.
> Describe how information systems have changed the way businesses operate and their products and services.
> Discuss how sales promotion can be used as an acceleration tool to speed up the selling and/or purchasing process and maximize a company’s sales volume.
> What is meant by a sales promotion trap or spiral? Find an example of an industry or market where a promotional battle is taking place. What are the options for companies in deciding whether to participate in the promotional war?
> Discuss the various types of trade promotions used by marketers giving attention to the objectives as well as the pros and cons of each.
> A report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates for rebates are so low? How might these low redemption rates affect a mar
> What are some of the problems marketers face in using contests and sweepstakes? Discuss steps they can take to avoid these problems.
> Discuss the type of company that would be likely to offer discounts to consumers using Groupon. What are the pros and cons of a company using Groupon to make promotional offers to consumers?
> Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2 percent of coupons are redeemed?
> The chapter discusses the contest Unilever and its ad agency developed to launch the new Axe Apollo men’s personal care product line. Evaluate this contest as a consumer franchise-building promotion for the Axe Apollo brand.
> What is the difference between a consumer franchise-building and a nonfranchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a brand and explain how it does so.
> Discuss how mobile marketing is impacting marketers’ use of sales promotion.
