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Question: Dominic & Sons buys T-shirts in bulk,

Dominic & Sons buys T-shirts in bulk, applies its own trendsetting silk-screen designs, and then sells the T-shirts to a number of retailers. Dominic wants to be known for its trendsetting designs, and it wants every teenager to be seen in a distinctive Dominic T-shirt. Dominic presents the following data for its first 2 years of operations, 2019 and 2020.
Dominic & Sons buys T-shirts in bulk, applies its own trendsetting silk-screen designs, and then sells the T-shirts to a number of retailers. Dominic wants to be known for its trendsetting designs, and it wants every teenager to be seen in a distinctive Dominic T-shirt. Dominic presents the following data for its first 2 years of operations, 2019 and 2020.
Administrative costs depend on the number of customers Dominic has created capacity to support, not on the actual number of customers served. Dominic had 4,300 customers in 2019 and 4,200 customers in 2020.
Required 
1. Is Dominic’s strategy one of product differentiation or cost leadership? Explain briefly.
2. Describe briefly the key measures Dominic should include in its balanced scorecard and the reasons for doing so.

Administrative costs depend on the number of customers Dominic has created capacity to support, not on the actual number of customers served. Dominic had 4,300 customers in 2019 and 4,200 customers in 2020. Required 1. Is Dominic’s strategy one of product differentiation or cost leadership? Explain briefly. 2. Describe briefly the key measures Dominic should include in its balanced scorecard and the reasons for doing so.



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