Each year Forbes ranks the worldâs most valuable brands. A portion of the data for 82 of the brands in the 2013 Forbes list is shown in Table 2.12 (Forbes website). The data set includes the following variables:
Brand: The name of the brand.
Industry: The type of industry associated with the brand, labeled Automotive & Luxury, Consumer Packaged Goods, Financial Services, Other, Technology.
Brand Value ($ billions): A measure of the brandâs value in billions of dollars developed by Forbes based on a variety of financial information about the brand.
1-Yr Value Change (%): The percentage change in the value of the brand over the previous year.
Brand Revenue ($ billions): The total revenue in billions of dollars for the brand.
a. Prepare a crosstabulation of the data on Industry (rows) and Brand Value ($ billions). Use classes of 0â10, 10â20, 20â30, 30â40, 40â50, and 50â60 for Brand Value ($ billions).
b. Prepare a frequency distribution for the data on Industry.
c. Prepare a frequency distribution for the data on Brand Value ($ billions).
d. How has the crosstabulation helped in preparing the frequency distributions in parts (b) and (c)?
e. What conclusions can you draw about the type of industry and the brand value?
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