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Question: Most everyone in Silicon Valley and on


Most everyone in Silicon Valley and on Wall Street agrees: The eventual IPO of social-networking site Facebook could make its founder the world's richest twenty-something. Yet Chief Executive Mark Zuckerberg, now 25, seems intent on deferring that multibillion-dollar payday. He's huddled with executives like Intel CEO Paul Otellini and Oracle Corp. President Charles Phillips-the goal being to extract wisdom about how to better run his independent company. He set up a dual-class voting structure that would make him less beholden to any public shareholders.... "We're going to go public eventually, because that's the contract that we have with our investors and our employees," Mr.Z uckerberg said during a recent interview.B ut, he added," we are definitely in no rush." ... Zuck , as he's known to most, lives in a modest house in Palo Alto and often walks to the office. Employees say he's a demanding boss-one who loves to engage in debate but isn't big on lavishing individual praise. According to one engineer, who wrote an internal memo called "Working with Zuck," it is unwise to "expect acknowledgement for your role in moving the discussion forward; getting the product right should be its own reward." To the young CEO, Face book, with its 400-millionplus users, is more than just another tech cog in the cultural landscape. The company's promise, he believes, has to do with facilitating people's ability to share almost any and everything with anyone, at any time-via Web sites, mobile phones, even videogames. In an era of obsessive communication, "this push towards things becoming more open is probably the most powerful and transformative social chang "barring an event such as a war, he says" We may be the company that really leads this movement. .. . It's not clear that anyone else is going to manage it correctly"... A micromanager, Mr.Z uckerberg has cut down on his meeting obligations and now delegates to senior-level staffers so that he can spend more time mulling Facebook's broader, strategic game plan.... He still has the final work on most product decisions and readily abandons concepts a year or more in the making. "A lot of companies can go off course because of corporate pressures," says Mr. Zuckerberg. "I don't know what we are going to be building five years from now. I don't know what we are going to be building three years from now"... In the company's early days, Mr. Zuckerberg had an artist paint a mural evoking children taking over the world with laptops. He ended meetings by pumping his fist in the air and leading employees in a chant of "domination"... More recently, Mr. Zuckerberg-who himself is the subject of a forthcoming feature film-has used movie lines to cue employees that they are engaged in something greater than getting rich. At a meeting last spring, Mr. Zuckerberg quoted from the movie Troy before hundreds of employees…..He recounted the scene where a messenger tells Achilles how scared he would be to confront the giant Thessalonia, whom Achilles was preparing to battle. "That's why no one will remember your name!" Zuckerberg shouted. When potential hires ask why they should join Facebook, Mr. Zuckerberg said, "Tell them: because people will remember your name." The company has had its fair share of management gaffes. Late last year [2009], Facebook came under fire for redesigning its privacy controls in a way that caused users to make more of their account data public . . . . Last week, the company acknowledged that a "small number of users" had received private messages intended for other members. Facebook executives regularly stress that they are committed to giving users tools to protect their privacy.... Mr. Zuckerberg has passed up several opportunities to sell and make a killing.... By early 2008, Mr. Zucker berg began to take steps to help prepare the company to go public. He expanded his management team, hiring Google executive Sheryl Sandberg as his No. 2 in March of that year. He sought new perspectives by inviting Netscape cofounder Marc Andreessen and Washington Post Co. Chairman Donald Graham to join his board. He kept voting control over their seats, however. "The company is definitely set up in a way where myself and the other founders have a lot of control over it," he says... Any IPO timing is squarely in Mr. Zuckerberg's hands. He owns more than a quarter of Facebook's stock and controls votes for three of five board seats, say people familiar with the matter .... To distract employees from the buzz of an IPO, he pressed them to focus on building a bigger company. He led a toga party to celebrate Facebook's 1 00-millionuser mark. He bought a gong for the office, which employees bang when they launch new products. In late 2007, he and the board changed the types of shares granted to employees, significantly lessening the pressure on the company to go public and giving him more control over the timing of such an event. The switch, which the board agreed to, was to pay employees in restricted -stock units instead of options. Holders of RSUs generally can't become shareholders until the company goes public ....So the move allowed the company to stay under 500 shareholders, the point at which the Securities and Exchange Commission requires companies to disclose more financial information.... The ranks, though, were still anxious for a payday. Some began to seek private buyers of their shares, complicating the company's internal valuation for employee stock options. Their moves aggravated Mr. Zuckerberg, who often bragged to employees that he had a special capacity for delayed gratification ... He hammered home this idea to his management team at an offsite meeting, recounting a story about how he was good at waiting for things as a teenager. By early 2009, he had changed his own boyish look. Mr. Zuckerberg, who once sported sandals to major meetings, traded his daily uniform of a T-shirt and jeans for a button-down shirt and tie.………………....

For Discussion
1. How many of the five sources of power is Mark Zuckerberg using? Explain.
2. Which of the eight influence tactics is Zuckerberg using?
3. Which different leadership traits and styles does Zuckerberg display? Cite examples and discuss.
4. To what extent is Zuckerberg using the fullrange model of leadership? Explain.
5. Is Zuckerberg exhibiting any negative leadership traits, styles, or behaviors? Discuss.


> Identify the 10 strategic operations management decisions.

> What are the three basic functions of a firm?

> Answer Question 4 for some other organization, perhaps an organization where you have worked.

> Figure 1.1 outlines the operations, finance/accounting, and marketing functions of three organizations. Prepare a chart similar to Figure 1.1 outlining the same functions for one of the following: a. a newspaper b. a drugstore c. a college library d. a s

> Kimpel Products makes pizza ovens for commercial use. James Kimpel, CEO, is contemplating producing smaller ovens for use in high school and college kitchens. The activities necessary to build an experimental model and related data are given in the follo

> Development of Version 2.0 of a particular accounting software product is being considered by Jose Noguera’s technology firm in Baton Rouge. The activities necessary for the completion of this project are listed in the following table:

> Three activities are candidates for crashing on a project network for a large computer installation (all are, of course, critical). Activity details are in the following table: a) What action would you take to reduce the critical path by 1 day? b) Assu

> What is the minimum cost of crashing the following project that Roger Solano manages at Slippery Rock University by 4 days? NORMAL CRASH TIME ACTIVITY (DAYS) (DAYS) TIME NORMAL CRASH IMMEDIATE COST COST PREDECESSOR(S) A 6 5 $ 900 $1,000 6 300 400 4

> Assume that the activities in Problem 3.11 have the following costs to shorten: A, $300/week; B, $100/week; C, $200/ week; E, $100/week; and F, $400/week. Assume also that you can crash an activity down to 0 weeks in duration and that every week you can

> George Kyparisis (using data from Problem 1.5) determines his costs to be as follows: Labor: $10 per hour Resin: $5 per pound Capital expense: 1% per month of investment Energy: $0.50 per BTU Show the percent change in productivity for one month last

> Using PERT, Adam Munson was able to determine that the expected project completion time for the construction of a pleasure yacht is 21 months, and the project variance is 4. a) What is the probability that the project will be completed in 17 months? b) W

> Four Squares Productions, a firm hired to coordinate the release of the movie Pirates of the Caribbean: On Stranger Tides (starring Johnny Depp), identified 16 activities to be completed before the release of the film. a) How many weeks in advance of the

> Rich Cole Control Devices, Inc., produces custom built relay devices for auto makers. The most recent project undertaken by Cole requires 14 different activities. Cole’s managers would like to determine the total project completion time

> The estimated times and immediate predecessors for the activities in a project at George Kyparis’s retinal scanning company are given in the following table. Assume that the activity times are independent. a) Calculate the expected ti

> Kelle Carpet and Trim installs carpet in commercial offices. Peter Kelle has been very concerned with the amount of time it took to complete several recent jobs. Some of his workers are very unreliable. A list of activities and their optimistic completio

> A renovation of the gift shop at Orlando Amway Center has six activities (in hours). For the following estimates of a, m, and b, calculates the expected time and the standard deviation for each activity: ACTIVITY m b A 11 15 19 B 27 31 41 18 18 18 D

> Ross Hopkins, president of Hopkins Hospitality, has developed the tasks, durations, and predecessor relationships in the following table for building new motels. Draw the AON network and answer the questions that follow. a) What is the expected (estima

> The Rover 6 is a new custom-designed sports car. An analysis of the task of building the Rover 6 reveals the following list of relevant activities, their immediate predecessors, and their duration: a) Draw a network diagram for the project. b) Mark the

> Dave Fletcher (see Problem 3.12) was able to determine the activity times for constructing his laser scanning machine. Fletcher would like to determine ES, EF, LS, LF, and slack for each activity. The total project completion time and the critical path s

> The following is a table of activities associated with a project at Rafay Ishfaq’s software firm in Chicago, their durations, and what activities each must precede: a) Draw an AON diagram of the project, including activity durations.

> George Kyparisis makes bowling balls in his Miami plant. With recent increases in his costs, he has a newfound interest in efficiency. George is interested in determining the productivity of his organization. He would like to know if his organization is

> The activities described by the following table are given for the Howard Corporation in Kansas: a) Draw the appropriate AON PERT diagram for J.C. Howard’s management team. b) Find the critical path. c) What is the project completion t

> Task time estimates for the modification of an assembly line at Jim Goodale’s Carbondale, Illinois, factory are as follows: a) Draw the project network using AON. b) Identify the critical path. c) What is the expected project length?

> Roger Ginde is developing a program in supply chain management certification for managers. Ginde has listed a number of activities that must be completed before a training program of this nature could be conducted. The activities, immediate predecessors,

> James Lawson has decided to run for a seat as Congressman from the House of Representatives, District 34, in Florida. He views his 8-month campaign for office as a major project and wishes to create a work breakdown structure (WBS) to help control the de

> The work breakdown structure (WBS) for building a house (levels 1 and 2) is shown below: a) Add two level-3 activities to each of the level-2 activities to provide more detail to the WBS. b) Select one of your level-3 activities and add two level-4 act

> Briefly describe the contributions of the four individuals identified in the preceding question.

> Does Boeing practice a multinational operations strategy, a global operations strategy, or a transnational operations strategy? Support your choice with specific references to Boeing’s operations and the characteristics of each type of organization.

> Rao Technologies, a California-based high-tech manufacturer, is considering outsourcing some of its electronics production. Four firms have responded to its request for bids, and CEO Mohan Rao has started to perform an analysis on the scores his OM team

> Walker Accounting Software is marketed to small accounting firms throughout the U.S. and Canada. Owner George Walker has decided to outsource the company’s help desk and is considering three providers: Manila Call Center (Philippines),

> Fernando Garza’s firm wishes to use factor rating to help select an outsourcing provider of logistics services. a) With weights from 1–5 (5 highest) and ratings 1–100 (100 highest), use the following

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> Claudia Pragram Technologies, Inc., has narrowed its choice of outsourcing provider to two firms located in different countries. Pragram wants to decide which one of the two countries is the better choice, based on risk-avoidance criteria. She has polled

> Identify how changes in the external environment affect the OM strategy for a company. For instance, discuss what impact the following external factors might have on OM strategy: a) Major increases in oil prices. b) Water- and air-quality legislation. c)

> Identify how changes within an organization affect the OM strategy for a company. For instance, discuss what impact the following internal factors might have on OM strategy: a) Maturing of a product. b) Technology innovation in the manufacturing process.

> Within the food service industry (restaurants that serve meals to customers, but not just fast food), find examples of firms that have sustained competitive advantage by competing on the basis of (1) cost leadership, (2) response, and (3) differentiation

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> Based on the competitiveness ranking developed by the Global Competitiveness Index (www.weforum.org), rank the following countries from most competitive to least: Mexico, Switzerland, the U.S., and China.

> Based on the corruption perception index developed by Transparency International (www.transparency.org), rank the following countries from most corrupt to least: Venezuela, Denmark, the U.S., Switzerland, and China.

> Match the product with the proper parent company and country in the table below: PRODUCT PARENT COMPANY COUNTRY Arrow Shirts a. Volkswagen 1. France 2. Great Britain Braun Household b. Bidermann International Appliances c. Bridgestone d. Campbell So

> Identify four people who have contributed to the theory and techniques of operations management.

> As part of a study for the Department of Labor Statistics, you are assigned the task of evaluating the improvement in productivity of small businesses. Data for one of the small businesses you are to evaluate are shown at right. The data are the monthly

> Describe the meaning of slack, and discuss how it can be determined.

> Is It Ethical to Target the Homeless for Admittance into For-Profit Universities? Benson Rollins wants a college degree. The unemployed high school dropout who attends Alcoholics Anonymous and has been homeless for 10 months is being courted by the Univ

> Should Goldman Sachs Force Executives to Donate Some of Their Pay to Charity? Preparing for the negative publicity that's certain to fall on Wall Street when the first 2009 bonus checks are cut, Goldman Sachs is pondering the expansion of a program requ

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> Should Surgical-Device Firms Be Allowed to Market Products for Off-Label Uses That Are Not Approved by the U.S. Government? Some 250,000 people last year underwent an operation in which tiny bits of heart tissue were burned into a maze pattern to rerout

> Fourth, executives need to directly participate in improvement projects not just "support" them.... By observing the successes and failures of improvement programs first hand, rather than relying on someone else's interpretation, executives can make more

> Executives know success in business depends on identifying and fixing problems before they become crises. It is the most basic rule in management: No matter how smart your strategies seem on paper, if you don't know how they're being executed and whether

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> Did Faulty Decision Making Lead to the Death of Luge Racer Nodar Kumaritashvili? Years before a young luge racer from the Republic of Georgia flew to his death at the Olympics here last week, officials made a series of decisions designed to make the icy

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> When Volkswagen CEO Martin Winterkorn said two years ago that he was determined to zoom past Toyota to become the world's biggest automaker, the notion seemed laughable. At the time, the German automaker sold 3 million fewer vehicles than Toyota, was los

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> Providence Regional Medical Center Uses a Variety of Management Theories to Profitably Treat Patients Walk into most hospitals, and you'll see patients scattered about the halls on gurneys or wheelchairs. They're waiting to be moved from intensive care

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> You manage a group of software developers for a large organization and several days ago had the difficult task of notifying a friend who works for the company that he is being laid off. Even though he has performed wonderfully in the past and you hate to

> Following are selected financial data for your client for the current year and corresponding data for the client’s industry.  Requirement 1. Write a memo to your client comparing his or her business to the industry averages and explain to the client

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> According to the Real World Accounting Video, a VC is a __________________. a. veteran communicator b. victorious commercialization c. venture capitalist d. vendor conduit

> According to the Real World Accounting Video, a VC is a __________________. a. veteran communicator b. victorious commercialization c. venture capitalist d. vendor conduit

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> Which of the following statements is true of financial statement analysis? a. Ratio analysis is more important than either horizontal or vertical analysis. b. Vertical analysis involves comparing amounts from one year’s financial statements to another y

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> Rockport Company is experiencing a severe cash shortage due to its inability to collect accounts receivable. Which of the following would most likely identify this problem? a. Return on assets b. Current ratio c. Accounts receivable turnover d. Working

> What is benchmarking? What should a company that wishes to use benchmarking look for in establishing benchmarks?

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> In Chapter 11, we prepared a cash flow statement for Fitness Equipment Doctor, Inc. Now, we will analyze Fitness Equipment Doctor, Inc.’s financial statements using the tools we learned in this chapter. Following are the balance sheets for the months end

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> What is the purpose of the common-size financial statement?

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> Which amount is the base amount for vertical analysis on the income statement?

> Horizontal analysis of a financial statement shows a. the relationship of each statement item to a specified base. b. percentage changes in comparative balance sheets. c. percentage changes in comparative income statements. d. both b and c.

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> Let’s look at Dick’s Sporting Goods (Dick’s) one last time. Think about Dick’s and how everything you’ve learned comes together. Think about accountants reporting what Dick’s has, where it got its money, and what it has been doing to create value. Is Dic

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