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Question: Straus Company operates a small factory in

Straus Company operates a small factory in which it manufactures two products: A and B. Production and sales results for this year were as follows: Calculate the contribution margin and prepare incremental analysis concerning the decision to keep or drop a product to maximize operating income.
Straus Company operates a small factory in which it manufactures two products: A and B. Production and sales results for this year were as follows:
Calculate the contribution margin and prepare incremental analysis concerning the decision to keep or drop a product to maximize operating income.


For purposes of simplicity, the firm averages total fixed costs over the total number of units of A and B produced and sold.
The research department has developed a new product (C) as a replacement for product B. Market studies show that Straus Company could sell 10,000 units of C next year at a price of $115; the variable costs per unit of C are $40. The introduction of product C will lead to a 10% increase in demand for product A and discontinuation of product B. If the company does not introduce the new product, it expects next year’s results to be the same as this year’s.

Instructions
Determine whether Straus Company should introduce product C next year.
Explain why or why not. Show calculations to support your decision.

For purposes of simplicity, the firm averages total fixed costs over the total number of units of A and B produced and sold. The research department has developed a new product (C) as a replacement for product B. Market studies show that Straus Company could sell 10,000 units of C next year at a price of $115; the variable costs per unit of C are $40. The introduction of product C will lead to a 10% increase in demand for product A and discontinuation of product B. If the company does not introduce the new product, it expects next year’s results to be the same as this year’s. Instructions Determine whether Straus Company should introduce product C next year. Explain why or why not. Show calculations to support your decision.





Transcribed Image Text:

AB Units sold 9,000 20,000 Selling price per unit Variable costs per unit $95 $75 50 40 Fixed costs per unit 22 22



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