The Dollar Storeâs cost structure is dominated by variable costs with a contribution margin ratio of .30 and fixed costs of $30,000. Every dollar of sales contributes 30 cents toward fixed costs and profit. The cost structure of a competitor, One-Mart, is dominated by fixed costs with a higher contribution margin ratio of .80 and fixed costs of $280,000. Every dollar of sales contributes 80 cents toward fixed costs and profit. Both companies have sales of $500,000 for the month.
Required
a. Compare the two companiesâ cost structures using the format shown in Exhibit 3.5.
b. Suppose that both companies experience a 15 percent increase in sales volume. By how much would each companyâs profits increase?
Exhibit 3.5
Lo-Lev Company (1,000,000 units) Hi-Lev Company (1,000,000 units) Amount Percentage Amount Percentage 100 $1,000,000 750,000 $1,000,000 250,000 Sales 100 Variable costs.. Contribution margin.. Fixed costs.. Operating profit. . Break-even point ... Contribution margin per unit $0.25 75 25 $ 250,000 50,000 $ 750,000 550,000 25 75 55 $ 200,000 20 $ 200,000 20 733,334 units $0.75 200,000 units
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