The owner of Zivanovâs Pancake House is considering an expansion of the business. He has identified two alternatives, as follows:
⢠Build a new restaurant near the mall.
⢠Buy and renovate an old building downtown for the new restaurant.
The projected cash flows from these two alternatives are shown below. The owner of the restaurant uses a 10 percent after-tax discount rate.
Required:
1. Compute the net present value of each alternative restaurant site.
2. Compute the profitability index for each alternative.
3. How do the two sites rank in terms of (a) NPV and (b) the profitability index?
4. Comment on the difficulty of ranking the ownerâs two options for the new restaurant site.
Net After-Tax Cash Inflows Investment Cash Outflow: Proposal Time 0 Years 1-10 Years 11-20 Mall restaurant $400,000 $50,000 $50,000 Downtown restaurant 200,000 35,800 * Includes after-tax cash flows from all sources, including incremental revenue, incremental expenses, and depreciation tax shield.
> Distinguish between a service department and a production department. Give an example of the counterpart of a manufacturer’s “production” department in a bank.
> Define the term net realizable value, and explain how this concept can be used to allocate joint costs.
> What are the two main drawbacks of the payback method?
> Give an example of a cash flow that is not on the income statement. How do you determine the after-tax amount of such a cash flow?
> What is a depreciation tax shield? Explain the effect of a depreciation tax shield in a capital-budgeting analysis.
> Aurora National Bank has two service departments, the Human Resources (HR) Department and the Computing Department. The bank has two other departments that directly service customers, the Deposit Department and the Loan Department. The usage of the two s
> Briefly describe the time-and-material pricing approach
> Could tear-down methods be used effectively for target pricing in a service-industry company, such as a hotel or an airline? Explain.
> Explain the role of value engineering in target costing
> Why is a focus on the customer such a key principle of target costing?
> Explain the phrase price-led costing.
> Briefly explain the concept of return-on-investment pricing.
> Explain the behavioral problem that can result when cost-plus prices are based on variable cost.
> What is the primary disadvantage of basing the cost plus pricing formula on absorption cost?
> Explain how to compute the after-tax amount of a cash revenue or expense.
> Determining the best approach to pricing requires a cost-benefit trade-off. Explain.
> Briefly define total cost and marginal cost.
> Comment on the following remark made by a bank president: “The prices of our banking services are determined by the financial-services market. Costs are irrelevant.”
> Explain what is meant by unlawful price discrimination and predatory pricing.
> Describe the following approaches to pricing new products: skimming pricing, penetration pricing, and target costing.
> The decision to accept or reject a special order and the selection of a price for a special order are very similar decisions. Explain.
> Explain the importance of the excess-capacity issue in setting a competitive bid price.
> List three advantages of pricing based on variable cost.
> List four reasons often cited for the widespread use of absorption cost as the cost base in cost-plus pricing formulas
> List the four common cost bases used in cost-plus pricing. How can they all result in the same price?
> Give an example of a noncash expense. What impact does such an expense have in a capital-budgeting analysis? Explain how to compute the after-tax impact of a noncash expense.
> Write the general formula for cost-plus pricing, and briefly explain its use.
> Describe three limitations of the economic, profit maximizing model of pricing.
> Define the following terms: total revenue, marginal revenue, demand curve, price elasticity, and cross-elasticity.
> Briefly explain the concept of economic, profit maximizing pricing. It may be helpful to use graphs in your explanation.
> Explain the following assertion: “Price setting generally requires a balance between market forces and cost considerations.”
> Explain what is meant by the following statement: “In considering the reactions of competitors, it is crucial to define your product.”
> List and briefly describe four major influences on pricing decisions.
> “All this marginal revenue and marginal cost stuff is just theory. Prices are determined by production costs.” Evaluate this assertion.
> Briefly explain the potential negative consequences in pricing decisions from using a traditional, volume based product-costing system.
> Refer to the data f or Riverside Clinic given in Exhibits 17–2 and 17–5. Exhibit 17-2: Exhibit 17-5: Required: Use the reciprocal-services method in combination with the dual-allocation approach to allocate Rive
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> Refer to the data given in the preceding problem. The owner of Zivanov’s Pancake House will consider capital projects only if they have a payback period of six years or less. The owner also favors projects that exhibit an accounting rat
> Weisinger Corporation’s management is considering the replacement of an old machine. It is fully depreciated but it can be used by the corporation through 20x5. If management decides to replace the old machine, James Company has offered to purchase it fo
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> Briefly explain how to use the physical-units method of joint cost allocation.
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> What potential behavioral problem can result when the dual approach is used?
> List four potential pitfalls in decision making, which represent common errors.
> What is meant by the term contribution margin per unit of scarce resource?
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> What is meant by the term differential cost analysis?
> How does the existence of excess production capacity affect the decision to accept or reject a special order?
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