Question: What is the purpose of an oral

> Why does research into children create particular ethical challenges?

> What are the consequences of unethical behaviour by marketing researchers?

> How can you ensure you have properly gained informed consent when carrying out a survey?

> What are some of the additional variables used for profiling the clusters?

> When is it useful to calculate factor scores?

> Explain how eigenvalues are used to determine the number of factors.

> How do you assess the validity of a measurement model?

> What factors influence the choice of an MDS procedure?

> What is the most commonly used measure of similarity in cluster analysis?

> What are the two major disadvantages of non-hierarchical clustering procedures?

> Why is the average linkage method usually preferred to single linkage and complete linkage?

> For what purpose is the Kaiser–Meyer–Olkin measure of sampling adequacy used?

> Present a classification of clustering procedures.

> What is meant by the term ‘communality of a variable’?

> What hypothesis is examined by Bartlett’s test of sphericity? For what purpose is this test used?

> Explain the concept of uninformed consent.

> What is the major difference between principal components analysis and common factor analysis?

> For what purposes are MDS procedures used?

> Discuss the similarity and difference between cluster analysis and discriminant analysis.

> Summarise the threats presented by new technologies to the effectiveness of anonymization of participant data.

> What are the particular ethical challenges associated with the use of secondary data?

> How can researchers prevent adverse effects from occurring when carrying out focus groups?

> Describe the key concepts embedded in the ESOMAR code of conduct.

> Why is self-regulation viewed as important by professional bodies in marketing research?

> Why is participant anonymity so important in market research?

> Evaluate the reasons why gaining access to key participants may be so difficult. Why may gaining access grow more difficult over time?

> What is b2g marketing? What kinds of challenges might be associated with b2g marketing research?

> Upon what basis may a researcher decide which variables should be selected to formulate a clustering problem?

> What does ‘access’ mean in the context of b2b marketing research?

> Describe the sampling challenges that the b2b researcher faces.

> What are the five major differences between b2b and consumer marketing?

> How do the concepts of business networks and relationships relate to each other?

> What challenges do b2b marketers face in managing relationships?

> What characteristics distinguish b2b marketing from consumer marketing?

> What is competitive intelligence? How does this definition differ from notions of ‘conventional marketing research’?

> Describe the potential participant errors that may occur in b2b marketing research. What may be done to reduce these potential errors?

> What is meant by ‘interviewer credibility’? What may interviewers do to be seen as more credible in the eyes of target participants?

> Why is it important to ask the question ‘Is b2b marketing research significantly different from consumer marketing research?’

> Briefly define the following: eigenvalue, factor loadings, factor matrix and factor scores.

> What is a pie chart? For what type of information is it suitable? For what type of information is it not suitable?

> What is an infographic? Why can visual communication techniques sometimes be more effective than text at communicating research findings?

> Describe the guidelines for report writing.

> Discuss the importance of objectivity in writing a marketing research report.

> Why is the ‘limitations and caveats’ section included in the report?

> Describe a commonly used format for writing marketing research reports.

> What is the difference between dissemination and communication of research findings?

> Why should marketing research projects be evaluated after they have been completed?

> To what extent should researchers interpret the information they present in a report?

> What is a ‘cluster’?

> What are the advantages and disadvantages of presenting data using 3D charts?

> Why is the quality of report presentation vital to the success of a marketing research project?

> How do you establish convergent and discriminant validity in an SEM framework?

> What is confirmatory factor analysis? How is it similar to and different from exploratory factor analysis?

> What are the similarities and differences between a parsimony and incremental fit index?

> What are the similarities and differences between an absolute and incremental fit index?

> How is model fit assessed in SEM?

> What is a measurement model? Why is it estimated?

> What is the role of theory in SEM?

> SEM is similar to what other multivariate techniques? How is it similar?

> Briefly define the following terms: dendrogram, icicle plot, agglomeration schedule and cluster membership.

> What is a recursive model? Why is this aspect relevant in SEM?

> How do we determine whether the difference between two structural path coefficients is significant?

> What is a structural theory and how is it different from measurement theory?

> What is a second-order factor model? How is it different from a first-order factor model?

> What is average variance extracted? Why is it useful to calculate this statistic?

> What characteristics distinguish SEM from other multivariate techniques?

> What is the difference between internal and external analysis of preference data?

> Describe the ways in which the reliability and validity of MDS solutions can be assessed.

> What guidelines are used for deciding on the number of dimensions in which to obtain an MDS solution?

> Describe the direct and derived approaches to obtaining MDS input data.

> Describe the factor analysis model.

> Describe the steps involved in conducting MDS.

> What is meant by a spatial map?

> Identify two marketing research problems where MDS could be applied. Explain how you would apply MDS in these situations.

> What procedures are available for assessing the reliability and validity of conjoint analysis results?

> Graphically illustrate what is meant by part-worth functions.

> How can regression analysis be used for analysing conjoint data?

> Describe the pairwise approach to constructing stimuli in conjoint analysis.

> Describe the full-profile approach to constructing stimuli in conjoint analysis.

> What is involved in formulating a conjoint analysis problem?

> What are some of the uses of cluster analysis in marketing?

> What are the major uses of factor analysis?

> How is cluster analysis used to group variables?

> Describe some procedures available for assessing the quality of clustering solutions.

> What role may qualitative methods play in the interpretation of clusters?

> What is involved in the interpretation of clusters?

> How is the fit of the factor analysis model examined?

> What are surrogate variables? How are they determined?

> What guidelines are available for deciding the number of clusters?

> What guidelines are available for interpreting the factors?

> Why is it useful to rotate the factors? Which is the most common method of rotation?

> What is a scree plot? For what purpose is it used?

> How is factor analysis different from multiple regression and discriminant analysis?

> Suppose a preferred share pays perpetual quarterly dividends of $1.00 and has a per annum dividend yield of 8 percent. What is the fair value of this preferred share?

> What is the profitability index for the project in question 6? discount rate = 10.0% initial investment = ($40,000) CF1 = $15,000 CF2 = $20,000 CF3 = $25,000 NPV = $8,948.16 = -$40,000 + $15,000/(1.10) + $20,000/(1.10)2 + $25,000/(1.10)

> What is the internal rate of return for the project in question 6? discount rate = 10.0% initial investment = ($40,000) CF1 = $15,000 CF2 = $20,000 CF3 = $25,000 NPV = $8,948.16 = -$40,000 + $15,000/(1.10) + $20,000/(1.10)2 + $25,000/(1

> What is the net present value of a project with a $40,000 initial investment and expected net cash flows of $15,000, $20,000, and $25,000 in each of the next three years, assuming an appropriate discount rate of 10 percent?

> Wholesale Lumber, Ltd. is a firm that distributes lumber to building supply and home improvement retail stores. The firm’s cost of sales for the most recent year was $45 million, its beginning inventory was $16 million, and its ending inventory was $18 m

> What are the three methods by which a firm can improve its working capital gap? Ace Inc. Income Statements ($000s) Year 1 Year 2 Sales $250,000 $290,000 Cost of goods sold 165,000 173,000 Gross margin 85,000 117,000 Selling & admin expenses 68,000 7

> IOU Inc. has EBIT of $58,000, depreciation and amortization of $12,000, interest expenses of $21,000, principal repayments of $17,000, and a tax rate of 35 percent. Calculate IOU Inc.’s interest coverage ratio and debt service coverage ratio.