All Related Questions of Marketing Research

Q: Describe the five steps in the marketing research process.

Describe the five steps in the marketing research process.

Q: How does marketing research in other countries differ from marketing research in

How does marketing research in other countries differ from marketing research in the United States?

Q: How has the marketing research process been used to understand how Baby

How has the marketing research process been used to understand how Baby Boomers shop and interact in stores?

Q: How have stores used marketing research findings to tailor their stores and

How have stores used marketing research findings to tailor their stores and products to appeal to Baby Boomers?

Q: Describe the different types of approaches to marketing research and indicate when

Describe the different types of approaches to marketing research and indicate when each should be used.

Q: Where are data for marketing research obtained? Give examples of internal

Where are data for marketing research obtained? Give examples of internal and external data.

Q: Paige Consultants, Inc., provides marketing research for clients in the

Paige Consultants, Inc., provides marketing research for clients in the retail industry. The company had the following unadjusted balances at September 30, 2012: Required: Prepare in good form an u...

Q: WWWeb Marketing is a decentralized firm specializing in designing and operating Internet

WWWeb Marketing is a decentralized firm specializing in designing and operating Internet marketing Web sites. The firm is four years old and has been growing rapidly, but it only shows a small profit....

Q: Your marketing research firm is planning to conductsurveys to gather information for

Your marketing research firm is planning to conductsurveys to gather information for a number of clients. Your boss has asked you and a fewother new employees to do some preliminary work. She has aske...

Q: Your firm is planning to begin marketing a consumer product in several

Your firm is planning to begin marketing a consumer product in several global markets. You have been given the responsibility of developing plans for marketing research to be conducted in South Africa...

Q: Describe how the view of operations as a process can be applied

Describe how the view of operations as a process can be applied to the following types of work: a. Acquisition of another company. b. Closing the books at the end of the year. c. Marketing research fo...

Q: The controller of Northwest Hardware has just received two forecasts for sales

The controller of Northwest Hardware has just received two forecasts for sales in the Montana District for the coming year. Based on an econometric analysis of consumer spending and economic trends, a...

Q: Zodiac Company has decided to introduce a new product, which can

Zodiac Company has decided to introduce a new product, which can be manufactured by either a computer assisted manufacturing system or a labor-intensive production system. The manufacturing method wil...

Q: Pet Designs makes various accessories for pets. Their trademark product,

Pet Designs makes various accessories for pets. Their trademark product, PetBed, is perceived to be high quality but not extravagant, and is sold in a variety of pet stores. Wanda Foster, marketing ma...

Q: Paige Consultants, Inc., provides marketing research for clients in the

Paige Consultants, Inc., provides marketing research for clients in the retail industry. The company had the following unadjusted balances at the end of the current year: Required: Prepare in good fo...

Q: YSL Marketing Research is a small firm located in Seattle, Washington

YSL Marketing Research is a small firm located in Seattle, Washington. On behalf of its clients, the firm conducts focus group meetings, telephone and mail opinion surveys, and evaluations of marketin...

Q: Market Focus is a marketing research firm that organizes focus groups for

Market Focus is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $60 per session to provide comments on new pro...

Q: A large company is organized into three functional areas: manufacturing,

A large company is organized into three functional areas: manufacturing, marketing, and research and development. The employees claim that the company pays women less than men for similar jobs. The co...

Q: Jim Sellers is thinking about producing a new type of electric razor

Jim Sellers is thinking about producing a new type of electric razor for men. If the market were favorable, he would get a return of $100,000, but if the market for this new type of razor were unfavor...

Q: Jim Sellers has been able to estimate his utility for a number

Jim Sellers has been able to estimate his utility for a number of different values. He would like to use these utility values in making the decision in Problem 3-44: U(-$80,000) = 0, U(-$65,000) = 0....

Q: The Jamis Corporation is involved with waste management. During the past

The Jamis Corporation is involved with waste management. During the past 10 years, it has become one of the largest waste disposal companies in the Midwest, serving primarily Wisconsin, Illinois, and...

Q: In 1979, Steve Blake founded Blake Electronics in Long Beach,

In 1979, Steve Blake founded Blake Electronics in Long Beach, California, to manufacture resistors, capacitors, inductors, and other electronic components. During the Vietnam War, Steve was a radio op...

Q: Jerry Smith (see Problem 3-38) has done some

Jerry Smith (see Problem 3-38) has done some analysis about the profitability of the bicycle shop. If Jerry builds the large bicycle shop, he will earn $60,000 if the market is favorable, but he will...

Q: Peter Martin is going to help his brother who wants to open

Peter Martin is going to help his brother who wants to open a food store. Peter initially believes that there is a 50–50 chance that his brother’s food store would be a success. Peter is considering d...

Q: Mark Martinko has been a class A racquetball player for the past

Mark Martinko has been a class A racquetball player for the past 5 years, and one of his biggest goals is to own and operate a racquetball facility. Unfortunately, Mark thinks that the chance of a suc...

Q: Mary is considering opening a new grocery store in town. She

Mary is considering opening a new grocery store in town. She is evaluating three sites: downtown, the mall, and out at the busy traffic circle. Mary calculated the value of successful stores at these...

Q: Jerry Smith is thinking about opening a bicycle shop in his hometown

Jerry Smith is thinking about opening a bicycle shop in his hometown. Jerry loves to take his own bike on 50-mile trips with his friends, but he believes that any small business should be started only...

Q: Nielsen Marketing Research (NMR), with operations in 29 countries,

Nielsen Marketing Research (NMR), with operations in 29 countries, produces and disseminates marketing information. Nielsen has been the primary supplier of decision support information for more than...

Q: Jim Fox, an executive for Rentall Trucks, could not believe

Jim Fox, an executive for Rentall Trucks, could not believe it. He had hired one of the town’s best law firms, Folley, Smith, and Christensen. Their fee for drawing up the legal contracts was over $50...

Q: Schank Marketing Research has just signed contracts to conduct studies for four

Schank Marketing Research has just signed contracts to conduct studies for four clients. At present, three project managers are free for assignment to the tasks. Although all are capable of handling e...

Q: Suppose you have announced you will “meet the competition” in

Suppose you have announced you will “meet the competition” in response to entry threats by a potential rival who has done marketing research in your target market and is offering a lower price point....

Q: Art Margulis is the 45-year-old director of marketing

Art Margulis is the 45-year-old director of marketing research for a Fortune 500 consumer products company. He joined the firm 19 years ago after he received his MBA with a marketing emphasis. Because...

Q: If you had a contract to conduct marketing research in Saudi

If you had a contract to conduct marketing research in Saudi Arabia what problems would you expect in obtaining primary data?

Q: Identify two marketing research problems where MDS could be applied. Explain

Identify two marketing research problems where MDS could be applied. Explain how you would apply MDS in these situations.

Q: Why is the quality of report presentation vital to the success of

Why is the quality of report presentation vital to the success of a marketing research project?

Q: Why should marketing research projects be evaluated after they have been completed

Why should marketing research projects be evaluated after they have been completed?

Q: Describe a commonly used format for writing marketing research reports.

Describe a commonly used format for writing marketing research reports.

Q: Discuss the importance of objectivity in writing a marketing research report.

Discuss the importance of objectivity in writing a marketing research report.

Q: Why is it important to ask the question ‘Is b2b marketing

Why is it important to ask the question ‘Is b2b marketing research significantly different from consumer marketing research?’

Q: Describe a marketing research problem in which both survey and observation techniques

Describe a marketing research problem in which both survey and observation techniques could be used for obtaining the information needed.

Q: What is the nature of the first step in conducting a marketing

What is the nature of the first step in conducting a marketing research project?

Q: What are some differences between a marketing decision problem and a marketing

What are some differences between a marketing decision problem and a marketing research problem?

Q: How should the target population be defined? How does this definition

How should the target population be defined? How does this definition link with the definition of a marketing research problem?

Q: What kinds of decisions are made by marketing managers? How does

What kinds of decisions are made by marketing managers? How does marketing research help in supporting these decisions?

Q: Why is it vital to define the marketing research problem correctly?

Why is it vital to define the marketing research problem correctly?

Q: What are the components of a marketing research brief?

What are the components of a marketing research brief?

Q: What are the components of a marketing research proposal?

What are the components of a marketing research proposal?

Q: What challenges exist in trying to quantify the size and growth of

What challenges exist in trying to quantify the size and growth of the marketing research industry on a global basis?

Q: At what stages of the marketing research process can secondary data be

At what stages of the marketing research process can secondary data be used?

Q: Explain one way to classify marketing research suppliers and services.

Explain one way to classify marketing research suppliers and services.

Q: What might be the limitations of using Google Analytics as a source

What might be the limitations of using Google Analytics as a source of data for marketing research projects?

Q: Why is it not always possible or desirable to use quantitative marketing

Why is it not always possible or desirable to use quantitative marketing research techniques?

Q: What is a Marketing Research Online Community (MROC)? How can

What is a Marketing Research Online Community (MROC)? How can an MROC be viewed as a group-based qualitative research technique?

Q: A marketing research group wanted to collect information from existing and potential

A marketing research group wanted to collect information from existing and potential customers on the appeal of a new product. They sent out surveys to a random sample of 1,200 people from their datab...

Q: How does factor analysis help marketing research obtain greater parsimony?

How does factor analysis help marketing research obtain greater parsimony?

Q: Barton Boomer is a director of marketing research for a large research

Barton Boomer is a director of marketing research for a large research firm, and he has been asked to conduct research for a local restaurant chain, Eats-R-Wee. Mr. Big, VP-Operations for Eats-R-Wee,...

Q: Syd Gilman read the latest sales figures with a great deal

Syd Gilman read the latest sales figures with a great deal of satisfaction. The vice president of marketing at Hy Dairies, Inc., a large midwestern milk products manufacturer, was pleased to see that...

Q: The condensed income statement for the Peri and Paul partnership for 2014

The condensed income statement for the Peri and Paul partnership for 2014 is as follows. A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 42% of the selling expens...

Q: 1. How would you define the major problem faced by GaGa

1. How would you define the major problem faced by GaGa that a marketing research program could resolve? How has this problem affected the marketing of the company’s products? How might marketing rese...

Q: Outline the development and current status of the marketing research function.

Outline the development and current status of the marketing research function.

Q: List and explain the steps in the marketing research process. Trace

List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process.

Q: You are executive director of Qualitative Research Consultants Association (QRCA),

You are executive director of Qualitative Research Consultants Association (QRCA), an organization designed to assist market research practitioners. As part of their membership agreement, QRCA members...

Q: 1. Data from a marketing information system is collected from which

1. Data from a marketing information system is collected from which internal and external sources? 2. What are the major reasons for conducting marketing research? 3. Identify and describe the six ste...

Q: Select the correct answer. /

Select the correct answer.

Q: Buger Research (BR) is a marketing research firm that organizes

Buger Research (BR) is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $50 per session to provide comments on...

Q: You decide to take advantage of the current online dating craze and

You decide to take advantage of the current online dating craze and start your own Web site. You know that you have 450 people who will sign up immediately and, through a careful marketing research an...

Q: What are the seven components of the marketing research report? Briefly

What are the seven components of the marketing research report? Briefly discuss each objective and why it is important.

Q: In the context of the marketing research report, what is the

In the context of the marketing research report, what is the primary goal of the executive summary?

Q: What are the primary topics/issues that need to be addressed

What are the primary topics/issues that need to be addressed in the research methods-and-procedures section of a marketing research report?

Q: Why are conclusions and recommendations included in a marketing research report?

Why are conclusions and recommendations included in a marketing research report?

Q: What are the common problems associated with the marketing research report?

What are the common problems associated with the marketing research report?

Q: Why is it important to explain limitations in your marketing research report

Why is it important to explain limitations in your marketing research report?

Q: What is the role of marketing research in organizations?

What is the role of marketing research in organizations?

Q: What are the advantages and disadvantages for companies maintaining an internal marketing

What are the advantages and disadvantages for companies maintaining an internal marketing research department? What advantages and disadvantages can be attributed to the hiring of an external marketin...

Q: As the marketing research industry expands, what skills will future executives

As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing researc...

Q: Identify the three major groups of people involved in the marketing research

Identify the three major groups of people involved in the marketing research process, and then give an example of an unethical behavior sometimes practiced by each group.

Q: Identify the significant changes taking place in today’s business environment that are

Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impac...

Q: Comment on the following statements: a. The primary responsibility

Comment on the following statements: a. The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist. b. The information...

Q: Your marketing research team has identified four distinct groups of people (

Your marketing research team has identified four distinct groups of people (Type A, B, C, and D, where D represents “all others”) according to personality traits. You figure that market penetration fo...

Q: In his book Blink: The Power of Thinking without Thinking,

In his book Blink: The Power of Thinking without Thinking, author Malcolm Gladwell argues that hallowed marketing research techniques like focus groups aren’t effective because we usually react to pro...

Q: How is marketing research defined? What are the key elements of

How is marketing research defined? What are the key elements of this definition?

Q: Why did marketing research begin to experience real growth after World War

Why did marketing research begin to experience real growth after World War II?

Q: Why is it important to consider marketing research ethics?

Why is it important to consider marketing research ethics?

Q: How does a project emphasis in marketing research differ from a systems

How does a project emphasis in marketing research differ from a systems emphasis?

Q: What are the necessary skills for employment in a junior or entry

What are the necessary skills for employment in a junior or entry-level marketing research position? Do the skills change as one changes job levels?

Q: What is the key ethical issue with the use of disguise in

What is the key ethical issue with the use of disguise in observation research? How this issue is typically remedied in disguised marketing research projects?

Q: The condensed income statement for the Peri and Paul partnership for 2020

The condensed income statement for the Peri and Paul partnership for 2020 is as follows. A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 42% of the selling expens...

Q: David Suker, the inventory manager for a marketing research company,

David Suker, the inventory manager for a marketing research company, wants to study the use of supplies within the different company departments. Suker has heard that his friend, Ephanor, has develope...

Q: The article “Vital dimensions in Volume perception: can the eye

The article “Vital dimensions in Volume perception: can the eye fool the Stomach?” (Journal of Marketing Research [1999]: 313– 326) gave the accom...

Q: Love Inc. manufactures a line of men’s colognes and aftershave lotions

Love Inc. manufactures a line of men’s colognes and aftershave lotions. The manufacturing process is basically a series of mixing operations, with the addition of certain aromatic an...

Q: Consumer Focus is a marketing research firm that organizes focus groups for

Consumer Focus is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individuals who are paid $50per session to provide comments on new pr...

Q: Given the following list of outlays, indicate whether each is normally

Given the following list of outlays, indicate whether each is normally considered a capital expenditure or an operating expenditure. Explain your answers. a. An outlay of $27,600 for a marketing resea...

Q: In marketing children’s products, it is extremely important to produce television

In marketing children’s products, it is extremely important to produce television commercials that hold the attention of the children who view them. A psychologist hired by a marketing research firm w...

Q: The Application of Linear Programming to Management Accounting Midland Airport Ltd

The Application of Linear Programming to Management Accounting Midland Airport Ltd LEARNING OBJECTIVES: After reading this case study and completing the questions you will be able to: â€&ce...

Q: Focusing on the Disney parks, explore the way Disney markets itself

Focusing on the Disney parks, explore the way Disney markets itself. In your introduction, discuss who Disney is, when they first got started, and who was responsible for the concept. In the body of y...

Q: A telephone survey conducted by the Maritz Marketing Research company found that

A telephone survey conducted by the Maritz Marketing Research company found that 43% of Americans expect to save more money next year than they saved last year. Forty-five percent of those surveyed pl...

Q: Read each of the following statements. Assuming that statistical hypotheses are

Read each of the following statements. Assuming that statistical hypotheses are set up to test them, classify each as a one-tailed or a two-tailed test. a) Maritz Marketing Research reports that 42% o...

Q: Great Grasslands Grains, Inc. (GGG) manufactures and sells

Great Grasslands Grains, Inc. (GGG) manufactures and sells a wide variety of breakfast cereals. GGG’s product development lab recently created a new cereal that consists of rice flakes and banana-flav...

Q: Roberta Brown sat at her desk and looked through the preliminary slide

Roberta Brown sat at her desk and looked through the preliminary slide deck she had prepared. This presentation had to be good. In two weeks she would be giving the presentation to the top management...

Q: In the digital age of marketing, special care must be taken

In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company’s strategy, culture and ethics. For example,...

Q: According to a survey conducted by OnePoll, a marketing research company

According to a survey conducted by OnePoll, a marketing research company, 10% of Americans have never traveled outside their home state. Assume this percentage is accurate. Suppose a random sample of...

Q: Celestial Products, Inc., has decided to introduce a new product

Celestial Products, Inc., has decided to introduce a new product, which can be manufactured by either a computer-assisted manufacturing system or a labour-intensive production system. The manufacturin...

Q: Presta-Serviços SA is a marketing research firm that organises focus

Presta-Serviços SA is a marketing research firm that organises focus groups for consumer product companies. Each focus group has eight individuals who are paid €9000 per...

Q: A metal pistons manufacturer conducts a marketing research and finds that for

A metal pistons manufacturer conducts a marketing research and finds that for every 10 pistons made, an average of 12% of its pistons are rejected because they are not correctly sized. Generate 20 ran...

Q: A company manufactures notebook computers. Its marketing research department, using

A company manufactures notebook computers. Its marketing research department, using statistical techniques, collected the data shown in Table 9, where p is the wholesale price per computer at which x...

Q: The marketing research department for a company that manufactures and sells notebook

The marketing research department for a company that manufactures and sells notebook computers established the following price–demand and revenue functions: p(x) = 2,000 - 60x Price–demand function...

Q: A national food service runs food concessions for sporting events throughout the

A national food service runs food concessions for sporting events throughout the country. The company’s marketing research department chose a particular football stadium to test market a new jumbo hot...

Q: Howie Jones, owner of Blue Ridge Hot Tubs, is facing

Howie Jones, owner of Blue Ridge Hot Tubs, is facing a new problem. Although sale of the two hot tubs manufactured by his company (Aqua-Spas and Hydro-Luxes) have been brisk, the company is not earnin...

Q: The Aquarius Advertising Agency is a medium-sized firm that offered

The Aquarius Advertising Agency is a medium-sized firm that offered two basic services to its clients: customized plans for the content of an advertising campaign (e.g., slogans and layouts) and compl...

Q: Olympus, Inc., manufactures three models of mattresses: the Sleepeze

Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,000 for the Sleepeze, 12,000 for the Plushette, and 5,000 for t...

Q: Jameson Consultants, Inc., provides marketing research for clients in the

Jameson Consultants, Inc., provides marketing research for clients in the retail industry. At the end of the current year, the company had the following unadjusted accounts with normal debit and credi...

Q: Agricultural scientists are working on developing an improved variety of Roma tomatoes

Agricultural scientists are working on developing an improved variety of Roma tomatoes. Marketing research indicates that customers are likely to bypass Romas that weigh less than 70 grams. The curren...

Q: The marketing research organization GfK Roper conducts a yearly survey on consumer

The marketing research organization GfK Roper conducts a yearly survey on consumer attitudes worldwide. They collect demographic information on the roughly 1500 respondents from each country that they...

Q: Ethical Considerations. Is it ethical to observe shoppers for the purposes

Ethical Considerations. Is it ethical to observe shoppers for the purposes of marketing research without their knowledge and permission?

Q: Describe six stages in the product development process. (1

Describe six stages in the product development process. (1) Apple claims to never do any marketing research for new product ideas but instead creates products that Apple employees themselves would be...

Q: For a telephone survey, a marketing research group needs to contact

For a telephone survey, a marketing research group needs to contact at least 600 wives, 480 husbands, 400 single adult males, and 440 single adult females. It costs $3 to make a daytime call and (beca...

Q: A marketing research firm wants to know whether information presented in a

A marketing research firm wants to know whether information presented in a commercial is better recalled when presented using humor or serious commentary by adults between 18 and 35 years of age. They...