Questions from Business Communication

Q: Explain why a persuasive request is usually written in the indirect order

Explain why a persuasive request is usually written in the indirect order. In what kinds of situations might the direct order be appropriate?

Q: Discuss the relationship between the main sales message and its accompanying support

Discuss the relationship between the main sales message and its accompanying support information in an example you’ve seen. What was the purpose of each piece?

Q: Examine the call for action in a persuasive request or sales message

Examine the call for action in a persuasive request or sales message you’ve received. Do you think it would get results? Why or why not?

Q: Many fundraising messages show pictures of children in poverty or with obvious

Many fundraising messages show pictures of children in poverty or with obvious health problems. In what way can the use of such emotional visuals be justified? In what way might they be ethically ques...

Q: For what kinds of situations would you prepare email sales messages that

For what kinds of situations would you prepare email sales messages that have a fair amount of text versus messages that are almost all graphics? Why?

Q: Discuss the advantages and disadvantages of spelling checkers and grammar and style

Discuss the advantages and disadvantages of spelling checkers and grammar and style checkers.

Q: Discuss the differences between solicited and unsolicited proposals.

Discuss the differences between solicited and unsolicited proposals.

Q: For what kinds of situations might you select email format for your

For what kinds of situations might you select email format for your proposal? Letter format? A longer, report like format?

Q: “I don’t need to discuss my readers’ needs in my proposal

“I don’t need to discuss my readers’ needs in my proposal. They know what their needs are and don’t want to waste time reading about them.” Discuss.

Q: Compare persuasive requests and sales messages. What traits do they share

Compare persuasive requests and sales messages. What traits do they share? Can you point to some general differences?