Questions from Business Communication

Q: Consider ads that you have seen on television, in magazines,

Consider ads that you have seen on television, in magazines, or on the Internet. Which ones rely heavily on emotional appeals? Which on logical appeals? Which on character-based appeals? Do the chosen...

Q: What appeals would be appropriate for the following products when they are

What appeals would be appropriate for the following products when they are being sold to consumers? How might the appeals differ depending on the age and/or gender of the target audience?

Q: Assume that you’re preparing a sales mailing that won’t use the reader’s

Assume that you’re preparing a sales mailing that won’t use the reader’s name. Would you still use a salutation (e.g., “Dear Neighbor”)? If so, what would you use? If not how would the message begin?...

Q: Point out the problems in the following sample survey questions.

Point out the problems in the following sample survey questions. a. How often do you shower? b. (First question in a phone survey) Which Democratic candidate do you favor, Jean Adams or Seth Rubins? c...

Q: Define observation as a research technique and give an example of a

Define observation as a research technique and give an example of a business problem that might warrant observational research.

Q: Define experiment as a research technique and give an example of an

Define experiment as a research technique and give an example of an experiment a company might conduct.

Q: Brainstorm some practices or policies that businesses might develop for using the

Brainstorm some practices or policies that businesses might develop for using the information rights management (IRM) tool effectively.

Q: Why does the controlled before-after design give more helpful information

Why does the controlled before-after design give more helpful information than the before-after design?

Q: When would you use a focus group or personal interview to gather

When would you use a focus group or personal interview to gather information? What are the advantages and disadvantages of each?

Q: Explain the difference between personal and impersonal writing. Which is “

Explain the difference between personal and impersonal writing. Which is “better”?