Questions from Business Foundation

Q: 1. Social Media Exercise 1. Do you think social

1. Social Media Exercise 1. Do you think social media is an effective way to engage employees who are in large organizations? Why or why not? 2. Do you think social media would work well in smaller co...

Q: How might buyers’ perceptions of price influence pricing decisions?

How might buyers’ perceptions of price influence pricing decisions?

Q: Bankers usually insist that prospective borrowers submit audited financial statements along with

Bankers usually insist that prospective borrowers submit audited financial statements along with a loan application. Why should financial statements be audited by a CPA?

Q: What can be said about a firm whose owners’ equity is a

What can be said about a firm whose owners’ equity is a negative amount? How could such a situation come about?

Q: Of the three financial ratios discussed in this chapter, which do

Of the three financial ratios discussed in this chapter, which do you think is the most important financial ratio? Why?

Q: If you were the financial manager of Stars and Stripes Clothing,

If you were the financial manager of Stars and Stripes Clothing, what would you do with the excess cash that the firm expects in the second and fourth quarters?

Q: What are the four stages of the product life-cycle?

What are the four stages of the product life-cycle? How can a firm determine which stage a particular product is in?

Q: What is the difference between manufacturer brands and store brands? Between

What is the difference between manufacturer brands and store brands? Between family branding and individual branding?

Q: What are the most common marketing channels for consumer products? For

What are the most common marketing channels for consumer products? For industrial products?

Q: What is integrated marketing communications, and why is it becoming increasingly

What is integrated marketing communications, and why is it becoming increasingly accepted?