Questions from Business Foundation

Q: Identify and describe the major ingredients of a promotion mix.

Identify and describe the major ingredients of a promotion mix.

Q: Identify and give examples of the three major types of salespersons.

Identify and give examples of the three major types of salespersons.

Q: What is the difference between publicity and public relations? What is

What is the difference between publicity and public relations? What is the purpose of each?

Q: Identify three kinds of full-service wholesalers. What factors are

Identify three kinds of full-service wholesalers. What factors are used to classify wholesalers into one of these categories?

Q: Many producers sell to consumers both directly and through middlemen. How

Many producers sell to consumers both directly and through middlemen. How can such a producer justify competing with its own middlemen?

Q: 1. Social Media Exercise 1. After exploring @Comcast

1. Social Media Exercise 1. After exploring @Comcast cares on Twitter, do you think that this helps with customer service? Why or why not? 2. Do you see other applications for Twitter for a communicat...

Q: If a middleman is eliminated from a marketing channel, under what

If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman’s functions be eliminated? Explain.

Q: Given the fast pace of everyday life, most people often feel

Given the fast pace of everyday life, most people often feel there is not enough time to do everything that needs to be done. Yet, people do find time to post personal information, photos, etc., on Fa...

Q: How can a small cosmetics wholesaler located in Jacksonville, Florida,

How can a small cosmetics wholesaler located in Jacksonville, Florida, use e-business and social media to increase its customer base, increase revenues, and reduce expenses?

Q: Is outsourcing good for an e-business firm? The firm’s

Is outsourcing good for an e-business firm? The firm’s employees? Explain your answer.