Questions from Business Foundation

Q: 1. What are the major components of a marketing strategy?

1. What are the major components of a marketing strategy? 2. Describe the major approaches used in target market selection. 3. Identify the four elements of the marketing mix.

Q: 1. Describe the environmental forces that affect a firm’s marketing decisions

1. Describe the environmental forces that affect a firm’s marketing decisions and activities. 2. How are marketing decisions affected by environmental forces?

Q: Explain the major stages of team development.

Explain the major stages of team development.

Q: 1. What are the major components of a marketing plan?

1. What are the major components of a marketing plan? 2. Why is developing a well-written marketing plan important?

Q: 1. Why is sales forecasting important? 2. What

1. Why is sales forecasting important? 2. What methods do businesses use to forecast sales?

Q: 1. Data from a marketing information system is collected from which

1. Data from a marketing information system is collected from which internal and external sources? 2. What are the major reasons for conducting marketing research? 3. Identify and describe the six ste...

Q: 1. Why is it important to understand buying behavior?

1. Why is it important to understand buying behavior? 2. How does a customer’s decision-making time vary with the type of product? 3. What are the five stages of the consumer buying decision process?...

Q: 1. Identify the general categories of products. 2.

1. Identify the general categories of products. 2. Describe the classifications of consumer products. 3. Based on their characteristics, business products can be classified into what categories?

Q: 1. Explain the four stages of the product life-cycle

1. Explain the four stages of the product life-cycle. 2. How does knowledge of product life-cycle relate to introduction of new products?

Q: 1. How does a product line differ from a product mix

1. How does a product line differ from a product mix? 2. Can a product line be a product mix?