Questions from Business Foundation

Q: 1. What services do wholesalers provide to producers and to retailers

1. What services do wholesalers provide to producers and to retailers? 2. Identify and describe the various types of wholesalers.

Q: 1. Describe the major types of retail stores. Give an

1. Describe the major types of retail stores. Give an example of each. 2. How does nonstore retailing occur? 3. What are the four most common types of shopping centers, and what type of store does eac...

Q: 1. How is inventory management a balancing act between stock-

1. How is inventory management a balancing act between stock-out costs and holding costs? 2. Explain the seven major warehousing activities. 3. What is the goal of materials handling? 4. Describe the...

Q: 1. What is the major goal of integrated marketing communications?

1. What is the major goal of integrated marketing communications? 2. Why is integrated marketing communications being increasingly accepted?

Q: In what ways are team cohesiveness and team conflict related?

In what ways are team cohesiveness and team conflict related?

Q: 1. What are the major elements of a promotion mix?

1. What are the major elements of a promotion mix? 2. How can each element help a firm reach a target market?

Q: 1. Describe the major types of advertising by purpose.

1. Describe the major types of advertising by purpose. 2. Explain the eight major steps in developing an advertising campaign.

Q: 1. What are the advantages and disadvantages of using personal selling

1. What are the advantages and disadvantages of using personal selling? 2. Identify the three types of salespersons. 3. Describe the six steps of the personal-selling process.

Q: 1. Why do marketers use sales promotion? 2.

1. Why do marketers use sales promotion? 2. What are the two classifications of sales promotion methods? 3. What factors affect the choice of sales promotion used?

Q: 1. What are the common tools of public relations?

1. What are the common tools of public relations? 2. What is publicity, and why do organizations use it? 3. What are the four common types of publicity?