Questions from Business Foundation

Q: 1. What are the ways to improve a product mix?

1. What are the ways to improve a product mix? Describe two approaches to use existing products to strengthen a product mix. 2. Why is it important to delete certain products? The largest number of pr...

Q: 1. Describe the major types of brands. 2.

1. Describe the major types of brands. 2. How do brands help customers in product selection? How do brands help companies introduce new products? Explain the three levels of brand loyalty. 3. Define b...

Q: 1. What factors must be considered when pricing products?

1. What factors must be considered when pricing products? 2. How does change in price affect the demand and supply of a product? 3. Differentiate price competition and non-price competition. 4. Why is...

Q: How might adoption of the marketing concept benefit a firm? How

How might adoption of the marketing concept benefit a firm? How might it benefit the firm’s customers?

Q: 1. Explain the various types of pricing objectives. 2

1. Explain the various types of pricing objectives. 2. Which ones usually will result in a firm having lower prices?

Q: 1. List and explain the three kinds of pricing methods.

1. List and explain the three kinds of pricing methods. 2. Give an advantage and a disadvantage for each method.

Q: 1. Identify the five categories of pricing strategies. 2

1. Identify the five categories of pricing strategies. 2. Describe two specific pricing strategies in each category.

Q: 1. Describe the three types of pricing associated with business products

1. Describe the three types of pricing associated with business products. 2. Differentiate between FOB origin and FOB destination pricing. 3. Explain the five types of discounts for business products....

Q: 1. How do the different types of middlemen link a producer

1. How do the different types of middlemen link a producer to a user within a marketing channel? 2. Describe the six distribution channels. Give an example of each. 3. Explain the three intensities of...

Q: 1. How does supply-chain management encourage cooperation between buyers

1. How does supply-chain management encourage cooperation between buyers and sellers? 2. How has technology enhanced the implementation of supply-chain management?