Questions from Business Foundation

Q: Explain the procedures for addressing employee grievances and arbitrating disputes.

Explain the procedures for addressing employee grievances and arbitrating disputes. (1) Is it in a union’s best interest for its members to comply with all the terms of a CBA? Why or why not? (2) What...

Q: Characterize the ongoing conflict over union organizing efforts. (1

Characterize the ongoing conflict over union organizing efforts. (1) What evidence would you need to reach a solid conclusion about why union membership has declined in the private sector over the pas...

Q: Define marketing, and explain its role in society. (

Define marketing, and explain its role in society. (1) Should every company seek long-term relationships with customers as vitally important? Why or why not? (2) Would a company that already dominates...

Q: Identify three trends that help define contemporary marketing. (1

Identify three trends that help define contemporary marketing. (1) How can technology help companies replicate the community feel of a small neighborhood business on a global scale? (2) Why do some cr...

Q: Define economics, and explain why scarcity is central to economic decision

Define economics, and explain why scarcity is central to economic decision making. (1) Why is entrepreneurship considered a factor of production? (2) If you had an unlimited amount of money, would you...

Q: Differentiate between consumer buying behavior and organizational buying behavior. (

Differentiate between consumer buying behavior and organizational buying behavior. (1) Can business-to-business marketers take advantage of new insights into consumer buying behavior? Why or why not?...

Q: Define strategic marketing planning, and identify the four basic options for

Define strategic marketing planning, and identify the four basic options for pursuing new marketing opportunities. (1) Why is it important to analyze past performance before assessing market opportuni...

Q: Identify the four steps in crafting a marketing strategy. (

Identify the four steps in crafting a marketing strategy. (1) Would two companies interested in the same group of customers automatically use the same target market approach (such as differentiated or...

Q: Describe the four main components of the marketing mix. (

Describe the four main components of the marketing mix. (1) Why is price sometimes referred to as captured value? (2) Why do companies that embrace relationship marketing focus on “customer communicat...

Q: Identify the main types of consumer and organizational products, and describe

Identify the main types of consumer and organizational products, and describe the four stages in the life cycle of a product. (1) Do manufacturers have a responsibility to create safe products even if...